Marketing for the Hospitality Industry Research Guide  

Universal Orlando
Foundation Library

9907 Universal Blvd.
Orlando, FL 32819
ph. 407-903-8100
f. 407-903-8101

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The Universal Orlando Foundation Library (Rosen Library) is located at the Rosen College of Hospitality Management. The Rosen College, founded in 2004, is a branch campus of the University of Central Florida. Rosen Library's collections are focused on the entire hospitality industry.

Welcome to the guide for those studying Marketing!

This guide is designed to help you conduct marketing research related to the various facets of the hospitality industry in the United States. For more assistance, please Ask a Rosen Librarian.

A printable version of this guide is also available:

Marketing.PDF

To search for print and electronic books, articles, and more, start at the Rosen Library’s homepage (http://library.ucf.edu/rosen). You will see the library OneSearch box at the top of the page:

• Type your search terms in the search box. You may limit your results further after you run your initial search. For more assistance with advanced search options, Ask a Rosen Librarian for help.
  
  
• For off-campus access to online articles and ebooks you will need your UCF ID and PID.

• We can also retrieve materials that are not available at UCF from other libraries. See the Research Guide on Interlibrary Loan for more information on this service.