These resources identify interests, beliefs, attitudes, and activities of potential customers.
IbisWorld – Industry Market Research (Over 700 + reports available)
- support product launch and marketing strategies
- improve business planning and market research
- understand the business environments of clients and prospects
In addition to the books listed below, also search the author "New Strategist Publications" in the catalog for additional titles.
Age, groceries, apparel, entertainment, pets, food and drink, healthcare, household furnishings, services and supplies, etc.