ENT 5946 - Small Business Consulting

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.

This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action.

Provides a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide.

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success.

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice.

Featuring the actual marketing plans of well-known organizations, Powerhouse Marketing Plans dissects these efforts into their component parts.

Ninety percent of businesses close after 10 years of operation. Lack of an organized, measurable, strategic marketing plan often is the underlying cause.