Current Year Estimates
Demographic Overview
Chart of Mosaic Groups by Number of Households
Ranked List of Mosaic Groups by Number of Households and Percent of Total Households
Current Year Estimates
List of 71 Segments, Clustered by Groups with Subtotals
Current Year Estimates
List of 71 Segments, Clustered by Groups with Subtotals
See the "Mosaic USA Details" files in the Help section of the database for detailed profiles of each segment.
Mosaic USA Methodology - - 71 Segment System (Applied Geographic Solutions)
| Name of Group / Segment | |
| A | Power Elite -- The wealthiest households in the US, living in the most exclusive neighborhoods, and enjoying all that life has to offer |
| A01 | American Royalty |
| A02 | Platinum Prosperity |
| A03 | Kids and Cabernet |
| A04 | Picture Perfect Families |
| A05 | Couples with Clout |
| A06 | Jet Set Urbanites |
| B | Flourishing Families -- Affluent, middle-aged families and couples earning prosperous incomes and living very comfortable, active lifestyles |
| B07 | Generational Soup |
| B08 | Babies and Bliss |
| B09 | Family Fun-tastic |
| B10 | Asian Achievers |
| C | Booming with Confidence -- Prosperous, established couples in their peak earning years living in suburban homes |
| C11 | Aging of Aquarius |
| C12 | Golf Carts and Gourmets |
| C13 | Silver Sophisticates |
| C14 | Boomers and Boomerangs |
| D | Suburban Style -- Middle-aged, ethnically-mixed suburban families and couples earning upscale incomes |
| D15 | Sports Utility Families |
| D16 | Settled in Suburbia |
| D17 | Cul de Sac Diversity |
| D18 | Soulful Spenders |
| E | Thriving Boomers -- Upper-middle-class baby boomer-age couples living comfortable lifestyles settled in town and exurban homes |
| E19 | Full Pockets, Empty Nests |
| E20 | No Place Like Home |
| E21 | Unspoiled Splendor |
| F | Promising Families -- Young couples with children in starter homes living child-centered lifestyles |
| F22 | Fast Track Couples |
| F23 | Families Matter Most |
| G | Young, City Solos -- Younger and middle-aged singles living active and energetic lifestyles in metropolitan areas |
| G24 | Status Seeking Singles |
| G25 | Urban Edge |
| H | Middle-class Melting Pot -- Mid-scale, middle-aged and established couples living in suburban and fringe homes |
| H26 | Progressive Potpourri |
| H27 | Birkenstocks and Beemers |
| H28 | Everyday Moderates |
| H29 | Destination Recreation |
| I | Family Union -- Mid-scale, middle-aged and somewhat ethnically-diverse families living in homes supported by solid blue-collar occupations |
| I30 | Stockcars and State Parks |
| I31 | Blue Collar Comfort |
| I32 | Latin Flair |
| I33 | Hispanic Harmony |
| J | Autumn Years -- Established, ethnically-diverse and mature couples living gratified lifestyles in older homes |
| J34 | Aging in Place |
| J35 | Rural Escape |
| J36 | Settled and Sensible |
| K | Significant Singles -- Middle-aged singles and some couples earning mid-scale incomes supporting active city styles of living |
| K37 | Wired for Success |
| K38 | Gotham Blend |
| K39 | Metro Fusion |
| K40 | Bohemian Groove |
| L | Blue Sky Boomers -- Lower- and middle-class baby boomer-aged households living in small towns |
| L41 | Booming and Consuming |
| L42 | Rooted Flower Power |
| L43 | Homemade Happiness |
| M | Families in Motion -- Younger, working-class families earning moderate incomes in smaller residential communities |
| M44 | Red, White and Bluegrass |
| M45 | Diapers and Debit Cards |
| N | Pastoral Pride -- Eclectic mix of lower middle-class widowed and divorced individuals and couples who have settled in country and small town areas |
| N46 | True Grit Americans |
| N47 | Countrified Pragmatics |
| N48 | Gospel and Grits |
| N49 | Work Hard, Pray Hard |
| O | Singles and Starters -- Young singles starting out, and some starter families, in diverse urban communities |
| O50 | Full Steam Ahead |
| O51 | Digital Dependents |
| O52 | Urban Ambition |
| O53 | Colleges and Cafes |
| O54 | Striving Single Scene |
| O55 | Family Troopers |
| P | Cultural Connections -- Diverse, mid- and low-income families in urban apartments and residences |
| P56 | Rolling the Dice |
| P57 | Meager Metro Means |
| P58 | Fragile Families |
| P59 | Nuevo Horizons |
| P60 | Ciudad Strivers |
| P61 | Humble Beginnings |
| Q | Golden Year Guardians -- Retirees living in settled residences and communities |
| Q62 | Reaping Rewards |
| Q63 | Footloose and Family Free |
| Q64 | Town Elders |
| Q65 | Senior Discounts |
| R | Aspirational Fusion -- Multi-cultural, low-income singles and single parents living in urban locations and striving to make a better life |
| R66 | Dare to Dream |
| R67 | Hope for Tomorrow |
| S | Struggling Societies -- Economically challenged mix of singles, divorced and widowed individuals in smaller cities and urban areas looking to make ends meet |
| S68 | Small Town Shallow Pockets |
| S69 | Soul Survivors |
| S70 | Enduring Hardships |
| S71 | Hard Times |