An annual list edited by Corporate Responsibility Officer magazine which rates companies based on how well they perform in eight categories.
New & Noteworthy Books @ Sanford/Lake Mary: Business
A Brief History of Entrepreneurship
by Joe Carlen
Call Number: HF352 .C37 2016
Publication Date: 2016-10-11
A Brief History of Entrepreneurship charts how the pursuit of profit by private individuals has been a prime mover in revolutionizing civilization. Entrepreneurs often butt up against processes, technologies, social conventions, and even laws. So they circumvent, innovate, and violate to obtain what they want. This creative destruction has brought about overland and overseas trade, colonization, and a host of revolutionary technologies--from caffeinated beverages to the personal computer--that have transformed society. Consulting rich archival sources, including some that have never before been translated, Carlen maps the course of human history through nine episodes when entrepreneurship reshaped our world.
Marketing with Strategic Empathy
by Claire Brooks
Call Number: HF5415.13.B736 2016
Publication Date: 2016-08-28
We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.
All about Them
by Bruce Turkel; Bob Burg (Foreword by)
Call Number: HF5415.1255.T87 2016
Publication Date: 2016-09-06
The best companies and most successful salespeople live by a three-word mantra--"all about them"--because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. "All about Them" shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle.
The Essentials of Finance and Accounting for Nonfinancial Managers
by Edward Fields
Call Number: HF5636 .F526 2016
Publication Date: 2016-04-01
Numbers don't lie - when you know how to read them. Frustrated by financial statements? Dread the budget process? "The Essentials of Finance and Accounting for Nonfinancial Managers" is here to help. This new edition of a business classic demystifies finance and accounting and gives managers the tools they need make better decisions. Packed with fresh insights and the latest information on accounting regulations, international accounting practices, and global business trends, the book reveals how to: - Understand the fundamentals of financial analysis, budgeting, and forecasting - Interpret balance sheets,income/cash flow statements, and annual reports - Sift through conflicting data to find the most relevant figures - Locate key information about competitors and suppliers - Analyze variances and calculate break-even points and other vital measures - and much more.