Mountain Resort Marketing and Management by Armelle SolelhacThis book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive.
American Hotel by David FreelandHistorian David Freeland examines the Waldorf from the opening of its first location in 1893 through its rise to a place of influence on the local, national, and international stage.
Call Number: TX941.W33 F74 2021
The Future of Airbnb and the 'Sharing Economy' by Jeroen A. OskamThis book deconstructs the 'sharing' marketing narratives surrounding Airbnb and similar platforms. It provides a conceptual analysis of the 'sharing economy' and accommodation sector and furthers the ongoing discussion surrounding Airbnb and the social sustainability of city tourism.
Publication Date: 2019
The Story of Hilton Hotels : 'Little Americas' by Barbara Czyzewska'Little Americas' provides both an informative historical analysis of the development of the company, as well an engaging narrative about Conrad Hilton himself, illustrating how he fulfilled the typical American dream of rising from rags to riches and constructing a multinational hotel empire.
The Plaza: the secret life of America's most famous hotel by Julie Satow; Jefferson Mays (Read by)The Plaza is the account of one vaunted New York City address that has become synonymous with wealth and scandal, opportunity and tragedy. With glamour on the surface and strife behind the scenes, it is the story of how one hotel became a mirror reflecting New York's place at the center of the country's cultural narrative for over a century.