Business Research: Definitions & Terminology

- "Covers all areas of business, including accounting, banking, economics, finance and marketing
- International in coverage, with both UK and US terms included
- Provides invaluable extended notes on key concepts such as economic growth and strategic management
- Includes terms from relevant disciplines that are commonly used in business, such as psychology, sociology, statistics, mathematics and computer sciences
- Contains concise biographies of many leading figures in the business world"

"includes entries covering the whole spectrum of business and management including: business terms - concepts - thinkers - practitioners - organizations - brands - companies."

"provides the user with the basic vocabulary used in business in both British and American English."

"Covers all the main areas of business theory and practice: marketing, production, finance, personnel, business policy and international business."

"Readers will also find a helpful list of financial abbreviations and acronyms, as well as illustrative diagrams and charts."

"designed to provide entrepreneurs with how-to information that they can apply to their own business. The Encyclopedia contains 600 detailed articles and overviews of all the key information needs of small business owners, including financing; financial planning; business plan creation; market analysis; sales strategy; tax planning, human resource issues and more."