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MAR4803 - Marketing Management
Semester Case Assignment
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Demographics & Census Data
Case Studies
Case Studies for Fall 2022 (in alphabetical order)
LinkedIn Learning Videos
Marketing & Consumer Behavior
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Case Studies for Fall 2022 (in alphabetical order)
Are Department Stores a Good Next Move for Amazon?
SAGE Business Case, 2021
BodyArmor Versus Gatorade: A Proxy Cola War?
SAGE Business Case, 2022
Capri-Sun Juice Drinks: Strategic Repositioning to Extend the Product Life Cycle
SAGE Business Case, 2022
Chobani’s Oat Expansion: Marketing in the Emerging Oat Beverage Category in the United States
SAGE Business Case, 2022
Differentiation and Positioning: Uber Versus Lyft
SAGE Business Case, 2022
Epic Games Acquires Bandcamp: Will Consolidation Compromise the Artist-Friendly Streaming Platform?
SAGE Business Case, 2022
Harley-Davidson H-D Connect: Reviving Brand Image Through Co-creation
SAGE Business Case, 2022
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