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To understand a company and its competitors, you need to understand the industry of which it is a part of even if you are looking for information about a sub-industry.
These reports contain valuable analysis of an industry's operating conditions, forecasts, driving forces, competitive landscape, etc. The amount of information varies depending upon the industry. Some databases may have all the information you need, other not much especially if is a sub-industry. Be prepared to include alternate names for your industry as well as broader and/or more specific industry categories in your research.
Standard & Poor's Industry Surveys. Access available through NetAdvantage. Provides comprehensive reports on more than 50 industries. Written by industry experts, each report begins with a survey of the current environment followed by a profile of the industry, a discussion of industry trends, an explanation of how the industry operates, key industry ratios and statistics, an invaluable section detailing how to analyze a company in the industry, and concluding with a glossary, industry references and comparative company statistics.
MarketLine Advantage. An international market research database providing thousands of in-depth industry reports, company, and country information.
Mintel Academic. Contains full text market research reports covering U.S. and global consumer markets, with an emphasis on European and U.S. markets. Each report analyzes market share, segmentation, and trends along with providing comprehensive demographic profiles and consumer patterns. .
Business Source Premier. Some of the research is in the form of background information while other research will take a microscopic look at specific aspects of an industry. Reports available from MarketLine, IHS Global.
Use the First Research database for clear, consistent and timely Industry Intelligence.
Over 500 Industry Profiles covering 1000 industry segments
Dynamic fresh News & Social content and daily alerts
Quarterly Industry Alerts to stay abreast of changes in the industries that are most important to you. Sign up today!
Call Prep Sheets to quickly prepare for sales calls when time is limited.
State Profiles to monitor monthly employment, business and real estate trends in each of the 50 US states.
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