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Meeting Researchers Where They Are: Marketing

presented at the Charleston Conference, November 7, 2014

External Marketing of Library Resources

Don't wait for researchers to stumble across the library resources through a Google Scholar search.

Internal Marketing of Library Resources

  • Friendly URLs for individual guides or specific databases can appear on print displays or electronic signs in the library.
  • A single descriptive link for a database can be reused in multiple ways throughout the LibGuides, but any updates to the link are handled in a single record.