Meeting Researchers Where They Are: Marketing

Don't wait for researchers to stumble across the library resources through a Google Scholar search.

• Convince academic departments to link to subject-specific resources on departmental websites
  • Marketing & Consumer Behavior
  • Latin American Studies
• Include library links within course management systems such as Blackboard or Canvas
  • General library links
  • Course-specific library guides
  • Specific assignment library guides
• Friendly URLs for individual guides or specific databases can be used on printed newsletters, flyers and bookmarks
  • Instead of https://guides.ucf.edu/c.php?g=134563
  • the friendly URL for the same guide is https://guides.ucf.edu/mideast

• Friendly URLs for individual guides or specific databases can appear on print displays or electronic signs in the library.
• A single descriptive link for a database can be reused in multiple ways throughout the LibGuides, but any updates to the link are handled in a single record.