Marketing

Part I: Market Overview -- Part II: Market Segmentation -- Part III: Marketing & Sales -- Part IV: Trade Shows -- Part V: Advertising -- Part VI: Digital Marketing

Part I: The American Consumer -- Part II: Spending -- Part III: Activities -- Part IV: Shopping Behaviors -- Part V: Behavioral Analyses -- Part VI: Affluent Consumers -- Part VII: Middle-Class Consumers -- Part VIII: Brand Preference Surveys -- Part IX: Ethnic Focus -- Part X: Gender Focus -- Part XI: Generational Focus -- Part XII: Segmentation -- Part XIII: Geodemographics

Part I: Overview -- Part II: Advertising -- Part III: Digital Marketing -- Part IV: Analyses -- Part V: Psychographic Segmentation -- Part VI: Consumer Tracking

Part I: Overview -- Part II: Analytics -- Part III: E-Commerce -- Part IV: Activities & Content -- Part V: Social Media -- Part VI: Digital Video -- Part VII: Mobile Apps -- Part VIII: Connected Devices -- Part IX: The World Wide Web

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"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs"

Part I: Global market overview -- Part II: The global consumer -- Part III: Use of the internet & mobile web -- Part IV: Analyses by sector -- Part V: Analyses by country -- Part VI: Analyses by region -- Part VII: Market leaders

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Part I: Market Overview -- Part II: Trends -- Part III: The Customer -- Part IV: The Meal -- Part V: City-by-City Analysis -- Part VI: Market Segments -- Part VII: Market Leaders -- Part VIII: New & Emerging Restaurant Brands -- Part IX: Dining Trends & Analyses -- Part X: Dining & the Internet -- Part XI: Beverage Trends & Analyses -- Part XII: Award Winners -- Part XIII: Food & Beverage Designations

PART I. THE U.S. SPORTS MARKET -- 1. Market Summary -- 2. Sports Fans -- 3. Professional Sports -- 4. Athletes -- 5. Participation & Recreation -- 6. Top Sports Cities -- 7. Sports Brands --