UCF Research Guides: Marketing Databases: Marketing

Best Bets

ABI/INFORM Collection (ProQuest) (1971+)
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world
Business Source Premier (EBSCOhost)
Business Source Premier is the industry’s most used business research database, providing full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles. This database provides full text back to 1886, and searchable cited references back to 1998. Business Source Premier is superior to the competition in full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. This database is updated daily on EBSCOhost.
IBISWorld - Industry Market Research
A collection of Industry Market Research. Includes Industry Reports (NAICS) and Industry iExpert Summaries for the United States.
GlobalData Explorer
International industry and company information, including SWOT profiles.
Additionally, some MarketLine reports are available via Business Source Premier.

To manually search MarketLine reports via EBSCOhost, connect to Business Source Premier, search for "Marketline" and then use the left column filter to limit Publisher to "Marketline"
Mergent Intellect by FTSE Russell
"Mergent Intellect is a highly flexible web-based application that features a deep collection of worldwide business information that enables companies to generate insightful business intelligence."
See video tutorials

"Coupling Mergent's expertise in developing products for the reference marketplace with D&B®'s private company database, Mergent Intellect offers new and existing clients a unique opportunity to access private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more.
Additionally, through Mergent’s partnership with Whitepages Pro, clients now have immediate access to contact information for over 250 million U.S. consumers. This enhanced search tool features specific information - name, address, previous address, age, number of household members and reverse phone number lookup capabilities - another valuable source of business insight."
Mintel Academic
Contains full text market research reports covering U.S. and global consumer markets, with an emphasis on European and U.S. markets.

Each report analyzes market share, segmentation, and trends along with providing comprehensive demographic profiles and consumer patterns.
NetAdvantage (S&P)
Database for searching information on stocks, companies, industries and mutual funds. Access to nine of the most popular S&P publications including Stock Reports, Industry Surveys, Corporation Records, and The Outlook.
APA PsycInfo (EBSCOhost) (1887+)
The APA PsycInfo® database, American Psychological Association’s (APA) renowned resource for abstracts of scholarly journal articles, book chapters, books, and dissertations, is the largest resource devoted to peer-reviewed literature in behavioral science and mental health. It contains records and summaries dating as far back as the 1600s with one of the highest DOI matching rates in the publishing industry. Journal coverage, which spans from the 1800s to the present, includes international material selected from periodicals in dozens of languages.

"contains approximately 5 million citations and summaries dating as far back as the 1600s with DOIs for over 1.4 million records. Ninety-eight percent of the covered material is peer-reviewed. The database also includes information about the psychological aspects of related fields such as medicine, psychiatry, nursing, sociology, education, pharmacology, technology, linguistics, anthropology, business, law and others. Journal coverage, which spans from the1800s to present, includes international material selected from around 2,400 periodicals in dozens of languages."
Psychological Abstracts:
* 1927-1947 Microfilm BF1.P65
* 1948-2004 print in remote storage
SimplyAnalytics (Geographic Research)
SimplyAnalytics "enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data."
NOTE: Limited to 5 simultaneous users
Social Explorer
U.S. content includes:
- Census, 1790-2020+
- Crime, 2010+
- Elections, 1912+
- Environmental Summaries, 2001, 2006, 2011
- Health, 2010+
- Religion, 1980-2020
See Research Guide for tips.
UCF subscription now allows for unlimited simultaneous access!

International content includes:
- World Development Indicators, 1960-2015
- European Statistics, 1990-2014
- UK Census, 2011
- Canadian Census, 2011
- Ireland Religion Data, 1911-2001

Marketing Databases

Management & Business Databases

Business Search Interface

A specialized search interface with access to Business Source Premier, EconLit, Hospitality & Tourism Complete, and Regional Business News.
Business Commons (Digital Commons)
Brings together free, full-text scholarly articles from hundreds of universities and colleges worldwide.
Business Expert Press (BEP)
Full text ebooks covering specific areas of business, including supply and operations management, international business, social media, finance, accounting, public relations, and marketing strategy.

Subject areas include:
- Analytics
- Business intelligence
- Business logistics
- Consumer behavior
- Decision making
- Decision support systems
- Economic conditions
- Entrepreneurship
- Forecasting
- Globalization
- Information services
- International business enterprises
- Leadership
- Lean manufacturing
- Management
- Marketing
- Planning
- Public relations
- Strategic planning
- Strategy
- Supply chain management
- Sustainability
Business Insights (Gale) (1980+)
A collection of company & industry information, including articles, financials, brand information, rankings, investment reports, company histories, and chronologies
(formerly Business & Company Resource Center)
EconLit (EBSCOhost) (1969+)
EconLit, the American Economic Association's electronic database, is the world's foremost source of references to economic literature. The database contains more than 1.1 million records from 1886-present. EconLit covers virtually every area related to economics.
Market Research and American Business, 1935-1965 (Adam Matthew)
"provides a unique insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter; the era’s foremost consumer analyst and market research pioneer. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels."
Nexis Uni - Company Dossier
Links to Nexis Uni homepage. Select "Find a Company" below the search box.

Search for information about specific companies, executives, or industries. Create a company list based on criteria such as NAICS industry classification or geographic location.

Company Dossier is part of Nexis Uni business information solutions including: legal, corporate, government, law enforcement, tax, accounting, academic, and risk and compliance assessment.

See also Mergent Intellect and Business Market Research Collection
Regional Business News (EBSCOhost)
This database provides comprehensive full text coverage for regional business publications. Regional Business News incorporates coverage of more than 80 regional business publications covering all metropolitan and rural areas within the United States.

"Included in this database are Arizona Business, Business North Carolina, Crain's New York Business (and other Crain Communications editions), Des Moines Business Record, Enterprise Salt Lake City, Fort Worth Business Press, Orange County Business Journal, Westchester County Business Journal, etc."
See also a different publisher's database which includes the Orlando Business Journal and over 35 other U.S. cities.
Sage Business Cases
Cases designed to suit a range of academic uses: from short vignettes to narrative long form, written using both field research and publicly available sources.
-browse by subject, content partner, or academic level.
-Thousands of authoritative cases (published 2016-2024) from over 100 countries, designed to engage students in applying core concepts to practice through the use of examples from the global business environment.

Includes curated SAGE Originals case series such as Social Impact, Sustainability, Music Marketing, Ancient Leadership and additional cases on public policy, tech, accounting, health management and more.

Company & Industry Research

Business Insights (Gale) (1980+)
A collection of company & industry information, including articles, financials, brand information, rankings, investment reports, company histories, and chronologies
(formerly Business & Company Resource Center)
IBISWorld - Industry Market Research
A collection of Industry Market Research. Includes Industry Reports (NAICS) and Industry iExpert Summaries for the United States.
Nexis Uni - All Content
See UCF User Help Guide
Full text of news and legal sources, as well as company and industry data.

Sources include newspapers, wire services, magazines, SEC filings, law cases, state and federal codes, law review journals, and reference works. Limited coverage of health administration news.
LexisNexis Academic (previous platform) is no longer accessible, as of December 2018.
GlobalData Explorer
International industry and company information, including SWOT profiles.
Additionally, some MarketLine reports are available via Business Source Premier.

To manually search MarketLine reports via EBSCOhost, connect to Business Source Premier, search for "Marketline" and then use the left column filter to limit Publisher to "Marketline"
Mergent Intellect by FTSE Russell
"Mergent Intellect is a highly flexible web-based application that features a deep collection of worldwide business information that enables companies to generate insightful business intelligence."
See video tutorials

"Coupling Mergent's expertise in developing products for the reference marketplace with D&B®'s private company database, Mergent Intellect offers new and existing clients a unique opportunity to access private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more.
Additionally, through Mergent’s partnership with Whitepages Pro, clients now have immediate access to contact information for over 250 million U.S. consumers. This enhanced search tool features specific information - name, address, previous address, age, number of household members and reverse phone number lookup capabilities - another valuable source of business insight."
Mintel Academic
Contains full text market research reports covering U.S. and global consumer markets, with an emphasis on European and U.S. markets.

Each report analyzes market share, segmentation, and trends along with providing comprehensive demographic profiles and consumer patterns.
NetAdvantage (S&P)
Database for searching information on stocks, companies, industries and mutual funds. Access to nine of the most popular S&P publications including Stock Reports, Industry Surveys, Corporation Records, and The Outlook.
SBRnet: Sports Business Research Network
Statistics, market research, and publications on sports business, sales, and participation.