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Gale plans to discontinue this database on March 28, 2025
From population and Census data to housing expenditures, users of DemographicsNow will have access to demographic information including income, housing, race, age, education, retail spending, consumer expenditures, businesses and more.
Run an unlimited number of reports in summary, comparison or ranking formats.
Compare statistics from multiple geographies in tabular format for easy analysis.
Summarize demographic information on a single geographic area or group multiple geographies into a single value.
Rank multiple geographies using a single demographic variable
See Research Guide for tips.
Rank Reports
Rank up to 1,000 geographic locations.
- Rank by Age
- Rank by Business
- Rank by Consumer Expenditure Potential
- Rank by Financials
- Rank by Growth
- Rank by Income
- Rank by MOSAIC Distribution
- Rank by Population
- Rank by Race
- Rank by Retail Potential
- US Census 2010 Rank by Population
Maps
- Age by Race by Sex
- Basic Variables
- Consumer Expenditures
- Geographic Identifiers
- Housing Units
- Income by Age of Head of Household
- Occupation and Employment
- WFS - Core Variables
Tutorials
- DemographicsNow video tutorials- Analyzing Market Size & Demographics
- Assessing Market Risk
- Choosing a Business Location
- Finding Your Competition
- Mapping
Comparison & Summary Reports
Create comparison reports of up to 16 selected geographic locations or summary reports aggregating the data for all selected geographic locations.
- Age By Sex: Comparison | Summary
- Business: Comparison | Summary
- Business Large Establishment Summary
- Business Majory Industries Summary
- CEX - All: Comparison | Summary
- CEX - Apparel Detail: Comparison | Summary
- CEX - Auto Transportation Detail: Comparison | Summary
- CEX - Convenience Store Detail: Comparison | Summary
- CEX - Electronic Detail: Comparison | Summary
- CEX - Food & Beverage Detail: Comparison | Summary
- CEX - Health Care Detail: Comparison | Summary
- CEX - HH Furnishings & Expenses Detail: Comparison | Summary
- CEX - Restaurant Detail: Comparison | Summary
- CEX - Shelter Utilities Detail: Comparison | Summary
- Consumer Expenditure: Comparison | Summary
- Demographic Detail: Comparison | Summary
- Demographic Snapshot Charts Comparison
- Demographic Snapshot Comparison
- Demographic Summary with Index
- Demographic Trend: Comparison | Summary
- Executive Summary with Charts
- Household: Comparison | Summary
- Housing Units: Comparison | Summary
- Income By Age: Comparison | Summary
- Income: Comparison | Summary
- Mature Market: Comparison | Summary
- Mosaic Household Chart Summary
- Mosaic Household: Comparison | Index Summary
- Mosaic Population: Comparison | Index Summary
- Retail Sales Potential: Comparison | Summary
- US 2000 Race Ethnicity Ancestry: Comparison | Summary
- US Census 1980 to 2000: Comparison | Summary
- US Census 2000 Demographic Snapshot: Comparison | Summary
- US Census 2000 Employment: Comparison | Summary
- US Census 2000 Household Detail: Comparison | Summary
- US Census 2000 Housing Value: Comparison | Summary
- US Census 2000 Overview Comparison
- US Census 2010 Overview: Comparison | Summary
- US Census 2010 Population Comparison
- US Census 2010 Race Ethnicity: Comparison | Summary