Most of the reports rank the lists either by total population or by an aggregate value which closely correlates with total population:
- Rank by Age -- uses Total Population
- Rank by Business -- uses Total Number of Establishments
- Rank by Consumer Expenditure Potential -- uses Aggregate Dollars of Health Care Expenditure
- Rank by Financials -- uses Aggregate Dollars of Net Worth
- Rank by MOSAIC Distribution -- uses Count in Group A Power Elite
- Rank by Population -- uses Total Population
- Rank by Race -- uses Total Population
- US Census 2010 Rank by Population -- uses Total Population
Exceptions:
- Rank by Growth -- uses Percentage Growth of Population, 2000 to 2011
- Rank by Income -- uses Median Household Income
- Rank by Retail Potential -- uses Average Annual Retail Dollars at Grocery Stores
The rank lists may provide subtotals and averages for groupings within the list, e.g., Extremely High, High, Above Average, Average, Below Average, Low, Extremely Low.
Comparison reports are limited to 16 geographic selections; Rank reports are limited to 1,000 geographic selections.