Mosaic Household Comparison
Mosaic Population Comparison
See the "Mosaic USA Details" files in the Help section of the database for detailed profiles of each segment.
Mosaic USA Methodology - - 71 Segment System (Applied Geographic Solutions)
| Name of Group / Segment | |
| A | Power Elite -- The wealthiest households in the US, living in the most exclusive neighborhoods, and enjoying all that life has to offer |
| A01 | American Royalty |
| A02 | Platinum Prosperity |
| A03 | Kids and Cabernet |
| A04 | Picture Perfect Families |
| A05 | Couples with Clout |
| A06 | Jet Set Urbanites |
| B | Flourishing Families -- Affluent, middle-aged families and couples earning prosperous incomes and living very comfortable, active lifestyles |
| B07 | Generational Soup |
| B08 | Babies and Bliss |
| B09 | Family Fun-tastic |
| B10 | Asian Achievers |
| C | Booming with Confidence -- Prosperous, established couples in their peak earning years living in suburban homes |
| C11 | Aging of Aquarius |
| C12 | Golf Carts and Gourmets |
| C13 | Silver Sophisticates |
| C14 | Boomers and Boomerangs |
| D | Suburban Style -- Middle-aged, ethnically-mixed suburban families and couples earning upscale incomes |
| D15 | Sports Utility Families |
| D16 | Settled in Suburbia |
| D17 | Cul de Sac Diversity |
| D18 | Soulful Spenders |
| E | Thriving Boomers -- Upper-middle-class baby boomer-age couples living comfortable lifestyles settled in town and exurban homes |
| E19 | Full Pockets, Empty Nests |
| E20 | No Place Like Home |
| E21 | Unspoiled Splendor |
| F | Promising Families -- Young couples with children in starter homes living child-centered lifestyles |
| F22 | Fast Track Couples |
| F23 | Families Matter Most |
| G | Young, City Solos -- Younger and middle-aged singles living active and energetic lifestyles in metropolitan areas |
| G24 | Status Seeking Singles |
| G25 | Urban Edge |
| H | Middle-class Melting Pot -- Mid-scale, middle-aged and established couples living in suburban and fringe homes |
| H26 | Progressive Potpourri |
| H27 | Birkenstocks and Beemers |
| H28 | Everyday Moderates |
| H29 | Destination Recreation |
| I | Family Union -- Mid-scale, middle-aged and somewhat ethnically-diverse families living in homes supported by solid blue-collar occupations |
| I30 | Stockcars and State Parks |
| I31 | Blue Collar Comfort |
| I32 | Latin Flair |
| I33 | Hispanic Harmony |
| J | Autumn Years -- Established, ethnically-diverse and mature couples living gratified lifestyles in older homes |
| J34 | Aging in Place |
| J35 | Rural Escape |
| J36 | Settled and Sensible |
| K | Significant Singles -- Middle-aged singles and some couples earning mid-scale incomes supporting active city styles of living |
| K37 | Wired for Success |
| K38 | Gotham Blend |
| K39 | Metro Fusion |
| K40 | Bohemian Groove |
| L | Blue Sky Boomers -- Lower- and middle-class baby boomer-aged households living in small towns |
| L41 | Booming and Consuming |
| L42 | Rooted Flower Power |
| L43 | Homemade Happiness |
| M | Families in Motion -- Younger, working-class families earning moderate incomes in smaller residential communities |
| M44 | Red, White and Bluegrass |
| M45 | Diapers and Debit Cards |
| N | Pastoral Pride -- Eclectic mix of lower middle-class widowed and divorced individuals and couples who have settled in country and small town areas |
| N46 | True Grit Americans |
| N47 | Countrified Pragmatics |
| N48 | Gospel and Grits |
| N49 | Work Hard, Pray Hard |
| O | Singles and Starters -- Young singles starting out, and some starter families, in diverse urban communities |
| O50 | Full Steam Ahead |
| O51 | Digital Dependents |
| O52 | Urban Ambition |
| O53 | Colleges and Cafes |
| O54 | Striving Single Scene |
| O55 | Family Troopers |
| P | Cultural Connections -- Diverse, mid- and low-income families in urban apartments and residences |
| P56 | Rolling the Dice |
| P57 | Meager Metro Means |
| P58 | Fragile Families |
| P59 | Nuevo Horizons |
| P60 | Ciudad Strivers |
| P61 | Humble Beginnings |
| Q | Golden Year Guardians -- Retirees living in settled residences and communities |
| Q62 | Reaping Rewards |
| Q63 | Footloose and Family Free |
| Q64 | Town Elders |
| Q65 | Senior Discounts |
| R | Aspirational Fusion -- Multi-cultural, low-income singles and single parents living in urban locations and striving to make a better life |
| R66 | Dare to Dream |
| R67 | Hope for Tomorrow |
| S | Struggling Societies -- Economically challenged mix of singles, divorced and widowed individuals in smaller cities and urban areas looking to make ends meet |
| S68 | Small Town Shallow Pockets |
| S69 | Soul Survivors |
| S70 | Enduring Hardships |
| S71 | Hard Times |