SimplyMap   Tags: demographics, gis, mapping, marketing  

The UCF subscription provides access to the following datasets. See the tabbed pages of the SimplyMap research guide for more information about specific datasets.

• Nielsen Claritas PRIZM
• SimmonsLOCAL
• Health Care
• Census Data
• Consumer Expenditure
• Business Counts
• Market Segments
• Quality of Life
• Consumer Price Index
• Retail Sales
• Sales Potential

• The UCF subscription allows five simultaneous user sessions.
• Create an account using your UCF email so that you can save results from session to session -- particularly important in case you get distracted and your session times out.
• Use the search feature to locate specific variables.

SimplyMap provides data at the block group level, even when some data is not provided at that level by the original source. See the following reports for explanations regarding how the block group data is determined. See also other data provider help files.

• Data Filters -- You can't cross-tabulate the data, but you can create a single data filter using multiple variables to hide irrelevant locations.
• Filtering Tables & Maps -- If you create a table from a map which has a data filter applied to it, you have to apply the filter separately to the table (and vice versa).
• Levels of Agreement -- For variables indicating five levels of agreement (agree a lot, agree a little, neither agree/disagree, disagree a little, disagree a lot) there are also options to combine the top two or bottom two (any agree, any disagree).
• NAICS & SIC -- Even though NAICS replaced SIC in 1997 as the classification system for industry codes, when retrieving Points to display on a map, take a look at the Primary SIC Code options if the Primary NAICS Codes don't provide the specific categories of business you're researching.
• Including Adjacent Tracts -- To create a customized location consisting of a specific census tract and the entirety of each of the tracts which directly abut it, use the advanced options and a radius of one foot. NOTE: If you use a radius of 0.25 miles, you not only add each adjacent tract, but also the entirety of each tract which has just the tiniest portion overlapping with your quarter-mile buffer zone, which can result in a much larger area than intended. Of course, even using a one foot radius can result in a larger area than intended, particularly if the adjacent census tract is less central to the urbanized core (e.g., Orange County tract 168.02 near the airport covers 35 sq. miles; adding just the neighboring tract immediately to the east adds an extra 158 sq. miles because tract 167.04 extends 28 miles all the way to the Brevard County line). If you need to avoid including specific adjacent tracts, create a customized combination instead of using the radius function.