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SimplyAnalytics: SimplyAnalytics Help Files

provides descriptions of data available in the database formerly known as SimplyMap

SimplyAnalytics Data Content

Demographic Variables

  • Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.

 Business and Marketing Variables

  • Detailed Consumer Expenditure, Consumer Price Index, Quality of Life & Consumer Profiles, Business & Employee Counts by industry, and EASI© Market Segments & Life Stages.
  • Mediamark Research’s (MRI©) Survey of the American Consumer™: EASI, using MRI survey data, produces local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services.
  • PRIZM™ from Nielson Claritas: defines every U.S. Household in terms of 66 demographic and behavior types or segments to help marketers discern those customers' likes, dislikes, lifestyles, and purchasing behaviors.
  • Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.

Point Data

  • U.S. Business and Points-of-Interest (POI) data (over 5.5 million points) including legal name, business name, NAICS codes, address, telephone number, web address, and general description.

Health Data

  • Answers to frequently asked questions about disease, health status, doctor visits and more
  • Health Questions Age 18+ & under 18
  • Death Causes

SimplyAnalytics Help


  • Introduction
  • Tabs & Tab Types
  • Creating a Map
    • Map Wizard
    • Adding Data Variables
    • Finding & Adding Locations
    • Adding Points to the Map
    • Customizing the Map
  • Creating a Standard Report
  • Creating a Ring Study Report
  • Creating a Location Analysis Report
  • Creating a Ranking Report
    • Make Ranking From Map
  • Data Filters
  • Output from SimplyMap
    • Exporting Maps
    • Exporting Shapefiles
    • Downloading Reports
    • Sharing Tabs
  • Using SimplyMap Variables
    • SimplyMap Data Overview
    • Finding Data in SimplyMap
  • Using the Locations Panel
    • Finding & Adding Locations
    • Location Types
    • Custom Locations
      • Radius Locations
      • Combination Locations

SimplyMap Data Providers & Methodology