PRIZM™ from Nielson Claritas: defines every U.S. Household in terms of 66 demographic and behavior types or segments to help marketers discern those customers' likes, dislikes, lifestyles, and purchasing behaviors.
Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.
Point Data
U.S. Business and Points-of-Interest (POI) data (over 5.5 million points) including legal name, business name, NAICS codes, address, telephone number, web address, and general description.
Health Data
Answers to frequently asked questions about disease, health status, doctor visits and more
Survey of the American Consumer collects information on adult consumers' media choices, product usage, demographics, lifestyle and attitudes
Dun & Bradstreet
Points-of-Interest (POI) data (places to go, places to see, places to eat and things to do) including Legal Name, Business Name, NAIC Code, SIC Code, address, telephone number, line of business & web address.
PRIZM™ from Nielsen Claritas: defines every U.S. household in terms of 68 demographic and behavior types or segments to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors.
Consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.