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SimplyAnalytics: Health Care
provides descriptions of data available in the database formerly known as SimplyMap
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Nielsen PRIZM
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Segments 01-66
SimmonsLOCAL
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Hispanics Only
Lifestyle
Diet & Health
Health Care
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SimmonsLOCAL Health Data
Lifestyle Statements
Attitudes/Opinions - Diet & Health
Agree with increasing ban on cigarette smoking
I am a vegetarian
Consider my diet to be very healthy
Work at eating well balanced diet
Try to eat healthier food these days
I'm usually first to try new health food
Like to know about ingredients before buy food
Think fast food is all junk
I think of the calories in what I eat
I treat myself to foods not good for me
I'll try any new diet
I don't have time to prepare/eat healthy meals
Too busy to take care of myself as I should
I should exercise more than I do
I make sure I exercise regularly
Pay anything when it concerns my health
Friends ask my advice about health/nutrition
Spend what I have to, to look younger
Attitudes/Opinions - Food
Breakfast is more important than lunch or dinner
Lunch is more important than breakfast or dinner
Dinner is more important than breakfast or lunch
Eat several small meals during the day
I often snack between meals
Most snack foods are not healthy
Salted snacks are my favorite snack
Usually only snack on healthy foods
I frequently eat sweets
I feel guilty when I eat sweets
Fattening food makes me feel guilty
Nothing wrong indulging in fattening foods
I often feel I over-eat
I am currently dieting
Most of the time I'm trying to lose weight by dieting
Normally count calories in the food I eat
Eat foods I like regardless of calories
I often eat frozen dinners
Frozen dinners have little nutritional value
Easy to prepare foods are my favorite
Kitchen the most important room in my home
Prefer food presented as an art form
I really enjoy cooking
Usually refer to recipes when cooking
I like to try new recipes
I like to try new drinks
The point of drinking is to get drunk
I like to try out new food products
I'm usually first to try new food product
Often swayed by coupons to try new food
Look for freshest ingredients when I cook
Shop for food/I look for organic/natural
Try to include plenty of fiber in my diet
I try to eat gourmet food whenever I can
I enjoy eating foreign foods
Prefer foods cooked with lots of spices
Prefer food without a lot of spices
Prefer foods without artificial additives
Usually quick to try new nutritional product
Nutritional value most important in food I eat
Often eat store-made, pre-cooked meals
I prefer fast food to home cooking
Eating fast food helps me stay in budget
Fast food fits my busy lifestyle
Like trends towards healthier fast food
Attitudes/Opinions - Health & Medicine
I rarely get sick
When sick, I still drag myself to work
I have regular medical check-ups
Medication has made my life better
I frequently take preventive medicine
Try to eat healthy food/balanced diet
Actively seek information about nutrition/diet
Believe that vitamins/nutrients make a difference
Vitamins/minerals take for long term benefits
People need more vitamins when older
Prefer alternative medicine to standard medical practice
I trust homeopathic medicine
First sign of pain, I take medicine
I take non-prescription medicines as soon as sick
Important to go to doctor when I'm ill
Don't see doctors/nurses unless very ill
I gather health information from doctor
I gather health information from websites
I gather health information from library
I gather health information from newsletters
Always read small print in magazine/newspaper advertisements
Health information by drug companies is useful
HMO/insurance have too much power
Look information to choose healthcare treatment
Get counsel on health issue from friend
Research treatments on own then ask doctor
Rely on doctor to guide me on medical/health matters
I always do what my doctor tells me to do
Expect doctor's treatments to work all the time
I rarely tell doctor about OTC medicines I take
I only use drug brands recommended by doctor
Always look for most adv medicines available
If advertised drug is not doctor recommended no integrity
Often examine ingredient list on OTC medicines
OTC store brands work like advertised brands
Willing to ask doctor for advertised medicines
Over-the-counter medicines safer than prescribed medicines
Most expensive medicines usually the best
Worth paying more for brand prescription medicines
Willing to pay extra for non-covered medicines
Prescription medicines more effective than OTC remedies
No point take non-prescription medicines, don't work
Side effects of medicines scare me off brand
Comfortable register on health websites
Psychographic Scales - Scale 5 - Health & Diet
Health & Image Leader
Active Health Management
Medicine/Drugs/Ailments
Ailments had in last 12 months?
Any ailment
Acid reflux disease (GERD)
ADD/ADHD
Arthritis (osteoarthritis)
Arthritis (rheumatoid arthritis)
Anxiety
Insomnia/sleep disorder
Snoring/sleep apnea
Chronic bronchitis
Any arthritis
Nasal allergies/hay fever
Asthma
Athlete's foot
Backache
Constipation (chronic)
Diabetes
Flu
Gas
Heartburn
Hemorrhoids
High cholesterol
Hypertension/high blood pressure
Indigestion
Osteoporosis
Stomach ulcers
Urinary tract infection (UTI)
None of these
Chronic pain
Depression
Heart disease/congestive heart failure
Impotence/loss of libido
Migraine headache
Overweight (30 lbs or more)
COPD (Chronic obstructive pulmonary disease)
Eczema/psoriasis
Emphysema
Genital herpes
Heart attack/stroke
Hepatitis C
Irritable bowel syndrome
Nail fungus
Overactive bladder
Hiatal hernia
Ailments - Professionals consulted last 12 months
Gastroenterologist
Internist
Acupuncturist
Allergist
Cardiologist
Chiropractor
Dentist
Dermatologist
Ear, Nose & Throat
Eye Doctor
General/Family Practitioner
Nurse Practitioner
OB/GYN
Osteopath
Pediatrician
Physical Therapist
Podiatrist
Other
Alternative Health Practitioner
Pharmacist
Sole type professional consulted with
Taking care of someone with disease
HIV/AIDS
Alzheimer's Disease
Attention Deficit Disorder (ADD)/Hyperactive Disorder (ADHD)
Cancer
Chronic Ear Infections (Child)
None of the above
Tobacco
Cigarettes
Do you smoke them?
Types smoked most
Types smoked also
Brands smoked most
Brands smoked also
# smoke each day on average
Anti-smoking products
Tried stop smoking last 12 months
Methods used last 12 months
Sole method user
Acupuncture
"Cold turkey"
Gradual reduction
Hypnosis program
Nicotine patch
"Quit smoking" program
Other method
Gum
Brands used last 12 months
Sole brand user
Habitrol
Nicoderm
Nicotrol
Other brands
Nicorette
Zyban (prescription)
Commit Lozenges
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