Each of the 66 segments is assigned to one of the 14 Social Groups AND to one of the 11 Lifestage Groups.
| Segment # | Social Group | Lifestage Group |
| 01 Upper Crust | S1 - Elite Suburbs | M1 - Affluent Empty Nests |
| 02 Blue Blood Estates | S1 - Elite Suburbs | F1 - Accumulated Wealth |
| 03 Movers & Shakers | S1 - Elite Suburbs | Y1 - Midlife Success |
| 04 Young Digerati | U1 - Urban Uptown | Y2 - Young Achievers |
| 05 Country Squires | T1 - Landed Gentry | F1 - Accumulated Wealth |
| 06 Winner's Circle | S1 - Elite Suburbs | F1 - Accumulated Wealth |
| 07 Money & Brains | U1 - Urban Uptown | M1 - Affluent Empty Nests |
| 08 Executive Suites | S2 - The Affluentials | Y1 - Midlife Success |
| 09 Big Fish, Small Pond | T1 - Landed Gentry | M1 - Affluent Empty Nests |
| 10 Second City Elite | C1 - Second City Society | M1 - Affluent Empty Nests |
| 11 God's Country | T1 - Landed Gentry | Y1 - Midlife Success |
| 12 Brite Lites, Li'l City | C1 - Second City Society | Y1 - Midlife Success |
| 13 Upward Bound | C1 - Second City Society | F2 - Young Accumulators |
| 14 New Empty Nests | S2 - The Affluentials | M2 - Conservative Classics |
| 15 Pools & Patios | S2 - The Affluentials | M2 - Conservative Classics |
| 16 Bohemian Mix | U1 - Urban Uptown | Y2 - Young Achievers |
| 17 Beltway Boomers | S2 - The Affluentials | F2 - Young Accumulators |
| 18 Kids & Cul-de-Sacs | S2 - The Affluentials | F2 - Young Accumulators |
| 19 Home Sweet Home | S2 - The Affluentials | Y1 - Midlife Success |
| 20 Fast-Track Families | T1 - Landed Gentry | F2 - Young Accumulators |
| 21 Gray Power | S3 - Middleburbs | M2 - Conservative Classics |
| 22 Young Influentials | S3 - Middleburbs | Y2 - Young Achievers |
| 23 Greenbelt Sports | T2 - Country Comfort | Y2 - Young Achievers |
| 24 Up-and-Comers | C2 - City Centers | Y2 - Young Achievers |
| 25 Country Casuals | T1 - Landed Gentry | Y1 - Midlife Success |
| 26 The Cosmopolitans | U1 - Urban Uptown | M2 - Conservative Classics |
| 27 Middleburg Managers | C2 - City Centers | M2 - Conservative Classics |
| 28 Traditional Times | T2 - Country Comfort | M2 - Conservative Classics |
| 29 American Dreams | U1 - Urban Uptown | F2 - Young Accumulators |
| 30 Suburban Sprawl | S3 - Middleburbs | Y1 - Midlife Success |
| 31 Urban Achievers | U2 - Midtown Mix | Y2 - Young Achievers |
| 32 New Homesteaders | T2 - Country Comfort | F3 - Mainstream Families |
| 33 Big Sky Families | T2 - Country Comfort | F3 - Mainstream Families |
| 34 White Picket Fences | C2 - City Centers | F3 - Mainstream Families |
| 35 Boomtown Singles | C2 - City Centers | Y2 - Young Achievers |
| 36 Blue-Chip Blues | S3 - Middleburbs | F3 - Mainstream Families |
| 37 Mayberry-Ville | T2 - Country Comfort | Y1 - Midlife Success |
| 38 Simple Pleasures | T3 - Middle America | M3 - Cautious Couples |
| 39 Domestic Duos | S3 - Middleburbs | M3 - Cautious Couples |
| 40 Close-in Couples | U2 - Midtown Mix | M3 - Cautious Couples |
| 41 Sunset City Blues | C2 - City Centers | M3 - Cautious Couples |
| 42 Red, White & Blues | T3 - Middle America | Y3 - Striving Singles |
| 43 Heartlanders | T3 - Middle America | M3 - Cautious Couples |
| 44 New Beginnings | S4 - Inner Suburbs | Y3 - Striving Singles |
| 45 Blue Highways | T3 - Middle America | Y3 - Striving Singles |
| 46 Old Glories | S4 - Inner Suburbs | M3 - Cautious Couples |
| 47 City Startups | C3 - Micro-City Blues | Y3 - Striving Singles |
| 48 Young & Rustic | T4 - Rustic Living | Y3 - Striving Singles |
| 49 American Classics | S4 - Inner Suburbs | M3 - Cautious Couples |
| 50 Kid Country, USA | T3 - Middle America | F3 - Mainstream Families |
| 51 Shotguns & Pickups | T3 - Middle America | F3 - Mainstream Families |
| 52 Suburban Pioneers | S4 - Inner Suburbs | F3 - Mainstream Families |
| 53 Mobility Blues | C3 - Micro-City Blues | Y3 - Striving Singles |
| 54 Multi-Culti Mosaic | U2 - Midtown Mix | F3 - Mainstream Families |
| 55 Golden Ponds | T4 - Rustic Living | M4 - Sustaining Seniors |
| 56 Crossroads Villagers | T4 - Rustic Living | Y3 - Striving Singles |
| 57 Old Milltowns | T4 - Rustic Living | M4 - Sustaining Seniors |
| 58 Back Country Folks | T4 - Rustic Living | M4 - Sustaining Seniors |
| 59 Urban Elders | U3 - Urban Cores | M4 - Sustaining Seniors |
| 60 Park Bench Seniors | C3 - Micro-City Blues | M4 - Sustaining Seniors |
| 61 City Roots | U3 - Urban Cores | M4 - Sustaining Seniors |
| 62 Hometown Retired | C3 - Micro-City Blues | M4 - Sustaining Seniors |
| 63 Family Thrifts | C3 - Micro-City Blues | F4 - Sustaining Families |
| 64 Bedrock America | T4 - Rustic Living | F4 - Sustaining Families |
| 65 Big City Blues | U3 - Urban Cores | F4 - Sustaining Families |
| 66 Low-Rise Living | U3 - Urban Cores | F4 - Sustaining Families |