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SimplyAnalytics: Segments 01-66

provides descriptions of data available in the database formerly known as SimplyMap

Nielsen PRIZM Segment Narratives

Segments 01-66

Each of the 66 segments is assigned to one of the 14 Social Groups AND to one of the 11 Lifestage Groups.

Segment # Social Group Lifestage Group
01 Upper Crust S1 - Elite Suburbs M1 - Affluent Empty Nests
02 Blue Blood Estates S1 - Elite Suburbs F1 - Accumulated Wealth
03 Movers & Shakers S1 - Elite Suburbs Y1 - Midlife Success
04 Young Digerati U1 - Urban Uptown Y2 - Young Achievers
05 Country Squires T1 - Landed Gentry F1 - Accumulated Wealth
06 Winner's Circle S1 - Elite Suburbs F1 - Accumulated Wealth
07 Money & Brains U1 - Urban Uptown M1 - Affluent Empty Nests
08 Executive Suites S2 - The Affluentials Y1 - Midlife Success
09 Big Fish, Small Pond T1 - Landed Gentry M1 - Affluent Empty Nests
10 Second City Elite C1 - Second City Society M1 - Affluent Empty Nests
11 God's Country T1 - Landed Gentry Y1 - Midlife Success
12 Brite Lites, Li'l City C1 - Second City Society Y1 - Midlife Success
13 Upward Bound C1 - Second City Society F2 - Young Accumulators
14 New Empty Nests S2 - The Affluentials M2 - Conservative Classics
15 Pools & Patios S2 - The Affluentials M2 - Conservative Classics
16 Bohemian Mix U1 - Urban Uptown Y2 - Young Achievers
17 Beltway Boomers S2 - The Affluentials F2 - Young Accumulators
18 Kids & Cul-de-Sacs S2 - The Affluentials F2 - Young Accumulators
19 Home Sweet Home S2 - The Affluentials Y1 - Midlife Success
20 Fast-Track Families T1 - Landed Gentry F2 - Young Accumulators
21 Gray Power S3 - Middleburbs M2 - Conservative Classics
22 Young Influentials S3 - Middleburbs Y2 - Young Achievers
23 Greenbelt Sports T2 - Country Comfort Y2 - Young Achievers
24 Up-and-Comers C2 - City Centers Y2 - Young Achievers
25 Country Casuals T1 - Landed Gentry Y1 - Midlife Success
26 The Cosmopolitans U1 - Urban Uptown M2 - Conservative Classics
27 Middleburg Managers C2 - City Centers M2 - Conservative Classics
28 Traditional Times T2 - Country Comfort M2 - Conservative Classics
29 American Dreams U1 - Urban Uptown F2 - Young Accumulators
30 Suburban Sprawl S3 - Middleburbs Y1 - Midlife Success
31 Urban Achievers U2 - Midtown Mix Y2 - Young Achievers
32 New Homesteaders T2 - Country Comfort F3 - Mainstream Families
33 Big Sky Families T2 - Country Comfort F3 - Mainstream Families
34 White Picket Fences C2 - City Centers F3 - Mainstream Families
35 Boomtown Singles C2 - City Centers Y2 - Young Achievers
36 Blue-Chip Blues S3 - Middleburbs F3 - Mainstream Families
37 Mayberry-Ville T2 - Country Comfort Y1 - Midlife Success
38 Simple Pleasures T3 - Middle America M3 - Cautious Couples
39 Domestic Duos S3 - Middleburbs M3 - Cautious Couples
40 Close-in Couples U2 - Midtown Mix M3 - Cautious Couples
41 Sunset City Blues C2 - City Centers M3 - Cautious Couples
42 Red, White & Blues T3 - Middle America Y3 - Striving Singles
43 Heartlanders T3 - Middle America M3 - Cautious Couples
44 New Beginnings S4 - Inner Suburbs Y3 - Striving Singles
45 Blue Highways T3 - Middle America Y3 - Striving Singles
46 Old Glories S4 - Inner Suburbs M3 - Cautious Couples
47 City Startups C3 - Micro-City Blues Y3 - Striving Singles
48 Young & Rustic T4 - Rustic Living Y3 - Striving Singles
49 American Classics S4 - Inner Suburbs M3 - Cautious Couples
50 Kid Country, USA T3 - Middle America F3 - Mainstream Families
51 Shotguns & Pickups T3 - Middle America F3 - Mainstream Families
52 Suburban Pioneers S4 - Inner Suburbs F3 - Mainstream Families
53 Mobility Blues C3 - Micro-City Blues Y3 - Striving Singles
54 Multi-Culti Mosaic U2 - Midtown Mix F3 - Mainstream Families
55 Golden Ponds T4 - Rustic Living M4 - Sustaining Seniors
56 Crossroads Villagers T4 - Rustic Living Y3 - Striving Singles
57 Old Milltowns T4 - Rustic Living M4 - Sustaining Seniors
58 Back Country Folks T4 - Rustic Living M4 - Sustaining Seniors
59 Urban Elders U3 - Urban Cores M4 - Sustaining Seniors
60 Park Bench Seniors C3 - Micro-City Blues M4 - Sustaining Seniors
61 City Roots U3 - Urban Cores M4 - Sustaining Seniors
62 Hometown Retired C3 - Micro-City Blues M4 - Sustaining Seniors
63 Family Thrifts C3 - Micro-City Blues F4 - Sustaining Families
64 Bedrock America T4 - Rustic Living F4 - Sustaining Families
65 Big City Blues U3 - Urban Cores F4 - Sustaining Families
66 Low-Rise Living U3 - Urban Cores F4 - Sustaining Families