Segment Examples
Each of the 66 segments is assigned to one of the 14 Social Groups AND to one of the 11 Lifestage Groups. For example,
| Segment # | Social Group | Lifestage Group |
| 01 Upper Crust | S1 - Elite Suburbs | M1 - Affluent Empty Nests |
| 66 Low-Rise Living | U3 - Urban Cores | F4 - Sustaining Families |
Nielsen PRIZM Segment Narratives
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The Nielsen Company - PRIZM™ Segment NarrativesPRIZM™ from Nielsen Claritas: defines every U.S. household in terms of 68 demographic and behavior types or segments to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors.