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SimplyAnalytics: Segment Examples

provides descriptions of data available in the database formerly known as SimplyMap

Segment Examples

Each of the 66 segments is assigned to one of the 14 Social Groups AND to one of the 11 Lifestage Groups. For example,

Segment # Social Group Lifestage Group
01 Upper Crust S1 - Elite Suburbs M1 - Affluent Empty Nests
66 Low-Rise Living U3 - Urban Cores F4 - Sustaining Families

Nielsen PRIZM Segment Narratives