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SimplyAnalytics: Lifestyle

provides descriptions of data available in the database formerly known as SimplyMap

Lifestyle (Demographics)

NOTE: A few of the items are expanded below to provide examples.

  • Demographics (Personal Information)
  • Lot Size
  • Head of Household Demographics
  • Children in Household
  • Anyone in This Household Expecting a Baby?
  • Child Care
  • Retirement Homes/Assisted Living Facilities/Nursing Homes
  • Armed Forces
  • Memberships -- Belong to
    • Religious Clubs (Hadassah, Knights of Columbus, etc.)
    • Board
      • School or College
      • Hospital
      • Church
    • PTA/Parents Association
    • Art Associations (museum, symphony, opera, dance, etc.)
    • Business Clubs (Jaycees, Chamber of Commerce, etc.)
    • Church/Temple/Synagogue
    • Union
    • Fraternal Orders (Elks, Masons, Eastern Star, etc.)
    • Civic Clubs (Kiwanis, Lions, Rotary, etc.)
    • American Assn of Retired Persons (AARP)
    • None of These
    • Veterans Clubs (V.F.W., American Legion, etc.)
    • Country Club
    • A Body of Local Government
    • Human Rights Organizations (Amnesty Intl, ACLU, etc.)
    • Environmentalist Organization
    • Any Memberships
  • Business Purchasing Decisions
  • Geographies
  • State Codes
  • Events of Life Personally Experience (last 12 months)
    • Change Job
      • Better Job
      • Same Level/Pay
      • Lower Level/Pay
      • To Something Different
    • Lose Job - Laid Off/Out of Business
    • Retire or Take Early Retirement
    • Collect from Pension/Savings/Stock Plan
    • First Time Financial Investment
    • Lease or Buy New Car or Light Truck
    • Buy a Used Car or Light Truck
    • Home
      • Buy First Home
      • Make Major Home Improvement
      • Refinancing Your Home
      • Sell or Change Home
      • Buy New Home (Not First Home)
      • Make Last Home Mortgage Payment
    • Graduation from School
    • Death in the Family
    • Get Married
    • Separated/Divorced
    • Children
      • First Child is Born
      • Second Child is Born
      • Oldest Child Enters School
      • Youngest Child Graduates
      • Child Enters College
      • Youngest Child Leaves Home
      • Youngest Son Gets Married
      • Youngest Daughter Gets Married
      • Grandchild is Born
    • None of These
  • Recycling -- Does Household Recycle?
  • Registered to Vote
  • Political Outlook

SimmonsLOCAL

Lifestyle Statements

NOTE: A few of the items are expanded below to provide examples.

  • Advertising Outside the Home
  • Attitudes/Opinions
    • about Apparel
    • about Automobiles
    • Diet & Health
    • Economic Outlook
    • about Food
    • General
      • A woman's place is in the home
      • Real men don't cry
      • Marijuana should be legalized
      • Too much sponsorship in arts/sports
      • I worry about violence and crime
      • Worried about pollution caused by cars
      • Willing to volunteer my time for a good cause
      • It is important a company acts ethically
      • I never buy cosmetics tested on animals
      • Consider myself more "Pro-Life"
      • Pornographic movies/shops should close
      • [religion]
        • I consider myself a spiritual person
        • Important to attend religious services
        • My faith is really important to me
        • Conservative Evangelical Christian
        • Enjoy watching religious TV programs
      • [multicultural]
        • We should strive for equality for all
        • I am interested in international events
        • Important to respect customs and beliefs
        • I am interested in other cultures
      • Find that I am easily swayed by others
      • Don't want responsibility, rather be told
      • I have a practical outlook on life
      • If at first you do not succeed keep trying
      • There's little I can do to change my life
      • I feel very alone in the world
      • I worry a lot about myself
      • I am an optimist
      • I'm very happy with my life as it is
      • Like to enjoy life, don't worry about the future
      • I like to just enjoy life
      • I try not to worry about the future
      • I like to do unconventional things
      • I like to stand out in a crowd
      • I do things on the spur of the moment
      • I have a keen sense of adventure
      • I enjoy taking risks
      • Like to pursue challenge, novelty, change
      • You should seize opportunities in life
      • Important to continue learning new things
      • I like to understand about nature
      • I am good at fixing things
      • I am good at fixing mechanical things
      • I do some sport/exercise once a week
      • I am happy with my standard of living
      • On whole, people get what they deserve
      • I don't judge people by the way they live their lives
      • People have to take me as they find me
      • I speak my mind even if it upsets people
      • I try to be nice to people as much as I can
      • It is important to be well informed
      • I consider myself a creative person
      • I consider myself interested in the arts
      • Music is an important part of my life
      • [recycling]
        • I make a conscious effort to recycle
        • People have a responsibility to use recycled products
        • Packaging for products should be recycled
        • People have a duty to recycle
      • In toiletries, brands buy is important
      • I enjoy owning good quality things
      • Worth paying extra for quality goods
      • Decide what I want before I go shopping
      • It is important to juggle various tasks
      • I am a perfectionist
      • Important to feel respected by my peers
      • [work]
        • Only work at current job for the money
        • Look at work I do as career not just job
        • Rather have boring job than no job
        • In job, security is more important than money
        • Money is the best measure of success
        • How I spend time is more important than money
        • Willing to give up time with family to advance
        • I want to get to the very top in my career
        • More important to do duty than enjoy life
        • Prefer work as part of a team than alone
        • I am a workaholic
        • I like control over people and resources
        • I would like to set up my own business
      • I enjoy entertaining people in my home
      • My home is an important part of who I am
      • Home decor is of particular interest to me
      • Looking for new ideas to improve home
      • I hate doing any form of housework
      • I can't bear untidiness
      • Prefer to have as few possessions as possible
      • I give flowers when I can't think of another present
      • Important to have a lasting relationship
      • It is important to keep young looking
      • Important to be attractive to the opposite sex
      • Important family thinks I am doing well
      • Rarely sit down to a meal together at home
      • Friends are more important than my family
      • I like to have a circle of close friends
      • I prefer to spend a quiet evening at home
      • I enjoy spending time with my family
      • Like spending most time home with family
      • Children should be allowed to express themselves
      • Provide my kids with things I didn't have
      • I find it difficult to say no to my kids
      • Indulge my kids with the little extras
    • about the Internet
    • Lifestyle/Internet
    • Media
    • Personal Finance
    • Health & Medicine
    • Product Placement
    • about Shopping
    • Social Interaction
    • Technology
    • Travel
  • Psychographic Scales
    • Shopping Behavior
      • Impulse Shopper
      • Brand Loyals
      • Approval Seeking
      • Smart Greens
      • Informed Consumer
      • Child-Influenced Shopper
    • Personal Finance Profile
      • Investment Leader
      • Smart Investor
      • Careful Money Manager
    • Media Involvement & Advertising Receptiveness
      • Newspaper Involvement
      • Radio Involvement
      • TV Involvement
      • Magazine Involvement
      • Advertising Receptivity
    • Technology
      • Early Adopter
      • Smart Shop
      • Tech Shy
    • Health & Diet
      • Health & Image Leader
      • Active Health Management
    • Views
      • Family Centered
      • Work Centered
      • Social Isolation & Life Dissatisfaction
      • Religious Conservative
    • Self-Concept
      • Type P
      • Type M
      • Type T
      • Type S
      • Type L
    • Economic Outlook
      • Consumer Confidence Scale
      • Short-term Purchase Propensity Scale
    • Cell Phone/Mobile Behavior
      • Feature Focus
      • Traditional Use
      • Switching Propensity
    • Internet
      • Internet Activity Level
      • Internet Involvement Level
      • Internet Activity Type
        • Instant Communication/Gratification
        • Research/Info Gathering
        • News Seeking
        • Commerce
  • Video Games & You