Key Journals
To search for articles by subject, title or author, see:
- International Journal of Research in Marketing (IJRM) (1984+)Call Number: UCF ONLINE General Collection -- HF5415.2.I69"Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods."
- Journal of Advertising (JA) (1972+)Call Number: UCF ONLINE General Collection -- HF5801.J59"The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The goal of the Journal is to provide a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice."
- Journal of Consumer Psychology (JCP) (1992+)Call Number: UCF ONLINE General Collection -- HF5415.32.J677"JCP publishes articles in areas such as consumer judgment and decision processes, consumer needs, attitude formation and change, reactions to persuasive communications, consumption experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior."
- Journal of Consumer Research (JCR) (1974+)Call Number: UCF ONLINE General Collection -- HF5415.3.J6"Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values)."
- Journal of Interactive Marketing (1987+)Call Number: UCF Main Library Periodicals -- HF5861.J24Journal of Direct Marketing (JDM) (1987-1997); Journal of Interactive Marketing (1987+)
"A partial list of topics suitable for publication in the journal might include, but not be limited to: Big data -- Electronic retail -- Online advertising -- Click stream modeling -- Browsing & buying behavior -- E-service & self-service technology -- Online branding -- Direct marketing -- Database marketing -- Customer relationship management -- Strategic use of IT -- Impact of IT on market structure -- E-business strategy -- Multichannel marketing -- Social media & social networks -- Network effects & markets -- Two-sided platform management -- Relationships with online intermediaries -- Mobile marketing -- Search engines -- Viral marketing -- User-generated content -- Privacy, trust & ethical issues -- Online pricing & auctions -- Recommendor systems -- Direct & interactive B2B marketing" - Journal of Marketing (JM) (1936+)Call Number: UCF ONLINE General Collection -- HF5415.A2J6"JM's primary objectives are (1) to lead in the development, dissemination, and implementation of marketing concepts, practice, and information and (2) to probe and promote the use of marketing concepts for the betterment of society."
- Journal of Marketing Research (JMR) (1964+)Call Number: UCF ONLINE General Collection -- HF5415.2.J66"JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive studies using ethnographic methodologies. Most research published in JMR fits into two categories: (1) empirical research that tests a theory or describes and evaluates a management practice and (2) methodological research that presents new approaches for analyzing data or addressing marketing research problems."
- Journal of Product Innovation Management (1984+)Call Number: UCF ONLINE General Collection -- HF5415.153.J68"The Journal of Product Innovation Management is an interdisciplinary, international journal that seeks to advance our theoretical and managerial knowledge of product and service development. The journal publishes original articles on organizations of all sizes (start-ups, small-medium enterprises, large) and from the consumer, business-to-business, and institutional domains. The journal is receptive to all types of quantitative and qualitative methodologies."
- Journal of Public Policy & Marketing (1982+)Call Number: UCF ONLINE General Collection -- HF5410"Journal of Public Policy & Marketing publishes thoughtful articles on how marketing practice shapes and is shaped by societally important factors, such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments."
- Journal of Retailing (1925+)Call Number: UCF Main Library Periodicals -- HF5001.J65v.1(1925:Apr.)-v.43(1967/1968) MICROFILM; v.40(1964)+ ONLINE
"The Journal of Retailing is devoted to advancing the state of knowledge and its application with respect to all aspects of retailing, its management, evolution, and current theory. The field of retailing includes both products and services, the supply chains and distribution channels that serve retailers, the relationships between retailers and members of the supply channel, and all forms of direct marketing and emerging electric markets to households. Articles may take an economic or behavior approach, but all reflect rigorous analysis and a depth of knowledge of relevant theory and existing literature. Empirical work is based upon the scientific method, modern sampling procedures and statistical analysis." - Journal of Service Research (JSR) (1998+)Call Number: UCF ONLINE General Collection -- HF5415.5 .J685"The Journal of Service Research offers an international & multidisciplinary perspective on the best management practices in: Service marketing -- Service operations -- Service human resources -- e-Service -- Economics of service -- Service information systems -- Customer satisfaction & service quality -- Global issues in service"
- Journal of the Academy of Marketing Science (JAMS) (1973+)Call Number: UCF ONLINE General Collection -- HF5415.A319"The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing."
- Management Science (1954+)Call Number: UCF ONLINE General Collection -- HD28.I453"Management Science is a scholarly journal that publishes scientific research on the practice of management. Within our scope are all aspects of management related to strategy, entrepreneurship, innovation, information technology, and organizations as well as all functional areas of business, such as accounting, finance, marketing, and operations. We include studies on organizational, managerial, and individual decision making, from both normative and descriptive perspectives."
- Marketing Letters (1989+)Call Number: UCF ONLINE General Collection -- HF5415.2.M3554"The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing. The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics."
- Marketing Science (1982+)Call Number: UCF ONLINE General Collection -- HF5410"Topics covered in Marketing Science include the following: Advertising -- Buyer Behavior -- Channels -- Competitive Strategy -- Forecasting -- Marketing Research -- New Product Development -- Pricing & Promotions -- Sales Force Management -- Segmentation -- Services Marketing -- Targetability. Other subjects include models of consumer perceptions, purchasing behavior, electronic commerce, market research, and interaction between manufacturers and retailers."
- Quantitative Marketing & Economics (QME) (2003+)Call Number: UCF ONLINE General Collection -- HF5410"Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods."
Other Relevant Journals
- Academy of Marketing Science Review
- Advances in Consumer Research
- Consumption, Markets & Culture
- European Journal of Marketing
- Industrial Marketing Management
- International Journal of Advertising
- International Journal of Market Research
- International Marketing Review
- Journal of Advertising Research
- Journal of Business & Industrial Marketing
- Journal of Business Research
- Journal of Business-to-Business Marketing
- Journal of Consumer Affairs
- Journal of Consumer Behavior
- Journal of Consumer Marketing
- Journal of Current Issues & Research in Advertising
- Journal of Direct Marketing
- Journal of Global Marketing
- Journal of Health Care Marketing
- Journal of International Marketing
- Journal of Macromarketing
- Journal of Marketing Communications
- Journal of Marketing Education
- Journal of Marketing Theory & Practice
- Journal of Personal Selling & Sales Management
- Journal of Pricing Management
- Journal of Service Management
- Journal of Services Marketing
- Journal of Strategic Marketing
- Journal of the Market Research Society (UK)
- Marketing Education Review
- Marketing Theory
- Psychology & Marketing
- Service Science
Search for Online, Print, or Microfilm Access to Journals
- Journals List (UCF Library) This link opens in a new windowSearch for specific journals or magazines by title or ISSN. Selecting an individual journal title may provide an option to search inside for articles from that journal. To search for articles from multiple journals go to one of the subject area databases.
- the Journals List also provides an option to browse to identify journals by subject category - UCF Library CatalogCatalog of the books, media, journals, and other library materials owned by the UCF Libraries.
Some listed content requires login with your NID. - CrossrefSearch the metadata of over 90 million journal articles, books, standards, datasets & more by title, author, DOI, ORCID iD, etc.
- Ulrichsweb Global Serials Directorydirectory of journals, magazines, newspapers, & other periodicals worldwide. Indicates available formats, intended audience, special features (e.g. reviews, whether a journal is refereed) & indexing/abstracting services coverage.
