UCF Research Guides: Marketing Databases: Marketing

Best Bets

ABI/INFORM Collection (ProQuest) (1971+) This link opens in a new window
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The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world
Business Source Premier (EBSCOhost) This link opens in a new window
Business Source Premier is the industry’s most used business research database, providing full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles. This database provides full text back to 1886, and searchable cited references back to 1998. Business Source Premier is superior to the competition in full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. This database is updated daily on EBSCOhost.
DemographicsNow (Gale Business) This link opens in a new window
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From population and Census data to housing expenditures, users of DemographicsNow will have access to demographic information including income, housing, race, age, education, retail spending, consumer expenditures, businesses and more.

Run an unlimited number of reports in summary, comparison or ranking formats.

Compare statistics from multiple geographies in tabular format for easy analysis.
Summarize demographic information on a single geographic area or group multiple geographies into a single value.
Rank multiple geographies using a single demographic variable

See Research Guide for tips.
IBISWorld - Industry Market Research This link opens in a new window
A collection of Industry Market Research. Includes Industry Reports (NAICS) and Industry iExpert Summaries for the United States.
GlobalData Explorer This link opens in a new window
International industry and company information, including SWOT profiles.
Additionally, some MarketLine reports are available via Business Source Premier.
To manually search MarketLine reports via EBSCOhost, connect to Business Source Premier, search for "Marketline" and then use the left column filter to limit Publisher to "Marketline"
Mintel Academic This link opens in a new window
Contains full text market research reports covering U.S. and global consumer markets, with an emphasis on European and U.S. markets.
Each report analyzes market share, segmentation, and trends along with providing comprehensive demographic profiles and consumer patterns.
APA PsycArticles (EBSCOhost) This link opens in a new window
APA PsycArticles®, from the American Psychological Association (APA), is a definitive source of full text, peer-reviewed scholarly and scientific articles in psychology. It contains articles from journals published by the American Psychological Association (APA), its imprint the Educational Publishing Foundation (EPF), and from allied organizations including the Canadian Psychological Association and the Hogrefe Publishing Group. It includes all journal articles, book reviews, letters to the editor, and errata from each journal. Coverage spans 1894 to the present and nearly all APA journals go back to Volume 1, Issue 1.
Sage Skills: Business Skills This link opens in a new window
Interactive instruction, self-assessment, virtual scenarios, downloadable data, and expert insights to empower users to develop and practice real-world skills needed to successfully transition from campus to the modern workplace. Business Skills modules include: Data Analytics, Entrepreneurship, Leadership, Organizational Communication, and Professionalism.
SimplyAnalytics (Geographic Research) This link opens in a new window
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SimplyAnalytics "enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data."
NOTE: Limited to 5 simultaneous users
Social Explorer This link opens in a new window
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U.S. content includes:
- Census, 1790-2020+
- Crime, 2010+
- Elections, 2012+
- Environmental Summaries, 2001, 2006, 2011
- Religion, 1850-1870; 1990-2020
See Research Guide for tips.
UCF subscription now allows for unlimited simultaneous access!
International content includes:
- World Development Indicators, 1960-2015
- European Statistics, 1990-2014
- UK Census, 2011
- Canadian Census, 2011
- Ireland Religion Data, 1911-2001

Marketing Databases

Management & Business Databases

Business Search Interface This link opens in a new window
A specialized search interface with access to Business Source Premier, EconLit, Hospitality & Tourism Complete, and Regional Business News.
Business Commons (Digital Commons) This link opens in a new window
Brings together free, full-text scholarly articles from hundreds of universities and colleges worldwide.
Business Expert Press (BEP) This link opens in a new window
Full text ebooks covering specific areas of business, including supply and operations management, international business, social media, finance, accounting, public relations, and marketing strategy.
Subject areas include:
- Analytics
- Business intelligence
- Business logistics
- Consumer behavior
- Decision making
- Decision support systems
- Economic conditions
- Entrepreneurship
- Forecasting
- Globalization
- Information services
- International business enterprises
- Leadership
- Lean manufacturing
- Management
- Marketing
- Planning
- Public relations
- Strategic planning
- Strategy
- Supply chain management
- Sustainability
Business Insights (Gale) (1980+) This link opens in a new window
A collection of company & industry information, including articles, financials, brand information, rankings, investment reports, company histories, and chronologies
(formerly Business & Company Resource Center)
Business Source Premier (EBSCOhost) This link opens in a new window
Business Source Premier is the industry’s most used business research database, providing full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles. This database provides full text back to 1886, and searchable cited references back to 1998. Business Source Premier is superior to the competition in full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. This database is updated daily on EBSCOhost.
EconLit (EBSCOhost) (1969+) This link opens in a new window
EconLit, the American Economic Association's electronic database, is the world's foremost source of references to economic literature. The database contains more than 1.1 million records from 1886-present. EconLit covers virtually every area related to economics.
Global Commodities : Trade, Exploration & Cultural Exchange (Adam Matthew) This link opens in a new window
"This resource brings together manuscript, printed and visual primary source materials for the study of global commodities in world history. The commodities featured in this resource have been transported, exchanged and consumed around the world for hundreds of years. They helped transform societies, global trading operations, habits of consumption and social practices."
Topics include:
-Advertising and Consumption
-Cultivation and Production
-Exploration and Discovery
-Ecology and the Environment
-Global Trade and Commerce
-Health and Welfare
-Politics and Empire
-Social Practice
-Transportation and Exchange
Human Resources Abstracts (EBSCOhost) This link opens in a new window
Human Resources Abstracts includes bibliographic records covering essential areas related to human resources, including human resource management, employee assistance, organizational behavior, and other areas of key relevance to the discipline. The index contains more than 112,000 records, which are carefully selected from the most important sources within the discipline.
IBISWorld - Industry Market Research This link opens in a new window
A collection of Industry Market Research. Includes Industry Reports (NAICS) and Industry iExpert Summaries for the United States.
J. Walter Thompson : Advertising America (Adam Matthew) This link opens in a new window
"The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche."
"The documents published here range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world... A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts."
Market Research and American Business, 1935-1965 (Adam Matthew) This link opens in a new window
"provides a unique insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter; the era’s foremost consumer analyst and market research pioneer. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels."
Nexis Uni - Company Dossier This link opens in a new window
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Links to Nexis Companies page. Links for Company Dossier options are on the right side of the page.

Search for information about specific companies, executives, or industries. Create a company list based on criteria such as NAICS industry classification or geographic location.
Company Dossier is part of Nexis Uni business information solutions including: legal, corporate, government, law enforcement, tax, accounting, academic, and risk and compliance assessment.

See also Mergent Intellect and Business Market Research Collection
NetAdvantage (S&P) This link opens in a new window
Database for searching information on stocks, companies, industries and mutual funds. Access to nine of the most popular S&P publications including Stock Reports, Industry Surveys, Corporation Records, and The Outlook.
Popular Medicine in America, 1800-1900 (Adam Matthew) This link opens in a new window
"documents the history of ‘popular’ remedies and treatments in nineteenth century America, through primary source materials drawn from the extensive collections at the Library Company of Philadelphia and the Philadelphia Museum of Art. The material covers popular trends such as phrenology, herbal medicine and hydrotherapy, and documents the rise of widespread advertising by commercial manufacturers of medical aids."
ProQuest Databases This link opens in a new window
Search platform for over 20 databases and over 75 sub-databases, including full text eBooks, dissertations, company profiles, and article indexing in multiple disciplines.
See the list of all ProQuest databases available at UCF
Regional Business News (EBSCOhost) This link opens in a new window
This database provides comprehensive full text coverage for regional business publications. Regional Business News incorporates coverage of more than 80 regional business publications covering all metropolitan and rural areas within the United States.
"Included in this database are Arizona Business, Business North Carolina, Crain's New York Business (and other Crain Communications editions), Des Moines Business Record, Enterprise Salt Lake City, Fort Worth Business Press, Orange County Business Journal, Westchester County Business Journal, etc."
See also a different publisher's database which includes the Orlando Business Journal and over 35 other U.S. cities.
Sage Business Cases This link opens in a new window
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Cases designed to suit a range of academic uses: from short vignettes to narrative long form, written using both field research and publicly available sources.
-browse by subject, content partner, or academic level.
-Thousands of authoritative cases (published 2016-2024) from over 100 countries, designed to engage students in applying core concepts to practice through the use of examples from the global business environment.
Includes curated SAGE Originals case series such as Social Impact, Sustainability, Music Marketing, Ancient Leadership and additional cases on public policy, tech, accounting, health management and more.
Trade Catalogues and the American Home (Adam Matthew) (1850-1950) This link opens in a new window
"Explore domestic consumerism, life and leisure in America between 1850-1950 with Trade Catalogues and the American Home. This resource presents a wealth of highly illustrated primary source documents that highlight commercial tastes and consumer trends, and provide a valuable visual record for a breadth of interdisciplinary study."

Company & Industry Research

Business Insights (Gale) (1980+) This link opens in a new window
A collection of company & industry information, including articles, financials, brand information, rankings, investment reports, company histories, and chronologies
(formerly Business & Company Resource Center)
IBISWorld - Industry Market Research This link opens in a new window
A collection of Industry Market Research. Includes Industry Reports (NAICS) and Industry iExpert Summaries for the United States.
Nexis Uni - All Content This link opens in a new window
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See UCF User Help Guide
Full text of news and legal sources, as well as company and industry data.
Sources include newspapers, wire services, magazines, SEC filings, law cases, state and federal codes, law review journals, and reference works. Limited coverage of health administration news.
LexisNexis Academic (previous platform) is no longer accessible, as of December 2018.
GlobalData Explorer This link opens in a new window
International industry and company information, including SWOT profiles.
Additionally, some MarketLine reports are available via Business Source Premier.
To manually search MarketLine reports via EBSCOhost, connect to Business Source Premier, search for "Marketline" and then use the left column filter to limit Publisher to "Marketline"
Mergent Intellect by FTSE Russell This link opens in a new window
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"Mergent Intellect is a highly flexible web-based application that features a deep collection of worldwide business information that enables companies to generate insightful business intelligence."
See video tutorials
"Coupling Mergent's expertise in developing products for the reference marketplace with D&B®'s private company database, Mergent Intellect offers new and existing clients a unique opportunity to access private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more.
Additionally, through Mergent’s partnership with Whitepages Pro, clients now have immediate access to contact information for over 250 million U.S. consumers. This enhanced search tool features specific information - name, address, previous address, age, number of household members and reverse phone number lookup capabilities - another valuable source of business insight."
Mintel Academic This link opens in a new window
Contains full text market research reports covering U.S. and global consumer markets, with an emphasis on European and U.S. markets.
Each report analyzes market share, segmentation, and trends along with providing comprehensive demographic profiles and consumer patterns.
NetAdvantage (S&P) This link opens in a new window
Database for searching information on stocks, companies, industries and mutual funds. Access to nine of the most popular S&P publications including Stock Reports, Industry Surveys, Corporation Records, and The Outlook.
SBRnet: Sports Business Research Network This link opens in a new window
Statistics, market research, and publications on sports business, sales, and participation.

Databases by Content Type

See the expanded list of databases for all business areas:

Business databases

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