Key Databases
- ABI/INFORM Collection (ProQuest) (1971+)Covers advertising, marketing, economics, human resources, finance, taxation, computers, business conditions, trends, corporate strategies & tactics, management techniques, competitive & product information, company histories & new product development
- Business Source Premier (EBSCOhost)Covers management, economics, finance, banking, investment, and related fields. Full text included for nearly 2,300 journals.
- DemographicsNow (Gale Business)"A comprehensive web-based solution offering up-to-date resources on demographics and extensive market level information."
See Research Guide for tips. - IBISWorld - Industry Market ResearchA collection of Industry Market Research. Includes Industry Reports (NAICS) and Industry iExpert Summaries for the United States.
- MarketLine AdvantageInternational industry and company information, including SWOT profiles
- for access to some MarketLine reports, connect to Business Source Premier, search for "Marketline" and then use the left column filter to limit Publisher to "Marketline" - Mintel AcademicContains full text market research reports covering U.S. and global consumer markets, with an emphasis on European and U.S. markets.
Check out this short "Intro to Mintel" video made by the Indiana University Libraries
- APA PsycInfo (EBSCOhost) (1887+)American Psychological Association's (APA) renowned resource for abstracts of scholarly journal articles, book chapters, books, and dissertations, is the largest resource devoted to peer-reviewed literature in behavioral science and mental health.
- RKMA eBooksRichard K. Miller & Associates (RKMA) publishes 12 biennial market research handbooks for the following markets: restaurant, food & beverage; sports; consumer; consumer behavior; international consumer; business-to-business; consumer use of the internet & mobile web; healthcare business; retail business; entertainment, media & advertising; leisure business; and travel & tourism.
- SimplyAnalytics (Geographic Research)SimplyAnalytics "enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data."
NOTE: Limited to 5 simultaneous users - Social Explorer- Census, 1790-2010+
- Religion, 1980-2010
See Research Guide for tips.
UCF subscription now allows for unlimited simultaneous access!
Consumer Expenditure Survey
- Consumer Expenditure Surveys (Bureau of Labor Statistics)"The Consumer Expenditure Survey (CE) is a nationwide household survey conducted by the U.S. Bureau of Labor Statistics (BLS) to find out how Americans spend their money. It is the only federal government survey that provides information on the complete range of consumers’ expenditures as well as their incomes and demographic characteristics."