UCF Research Guides: Marketing and Consumer Behavior: Home

Key Databases

ABI/INFORM Collection (ProQuest) (1971+)
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Covers advertising, marketing, economics, human resources, finance, taxation, computers, business conditions, trends, corporate strategies & tactics, management techniques, competitive & product information, company histories & new product development
Business Source Premier (EBSCOhost)
Covers management, economics, finance, banking, investment, and related fields. Full text included for nearly 2,300 journals.
DemographicsNow (Gale Business)
"A comprehensive web-based solution offering up-to-date resources on demographics and extensive market level information."
See Research Guide for tips.
IBISWorld - Industry Market Research
A collection of Industry Market Research. Includes Industry Reports (NAICS) and Industry iExpert Summaries for the United States.
MarketLine Advantage
International industry and company information, including SWOT profiles
- for access to some MarketLine reports, connect to Business Source Premier, search for "Marketline" and then use the left column filter to limit Publisher to "Marketline"
Mintel Academic
Contains full text market research reports covering U.S. and global consumer markets, with an emphasis on European and U.S. markets.

Each report analyzes market share, segmentation, and trends along with providing comprehensive demographic profiles and consumer patterns.
RKMA eBooks
Richard K. Miller & Associates (RKMA) publishes 12 biennial market research handbooks for the following markets: restaurant, food & beverage; sports; consumer; consumer behavior; international consumer; business-to-business; consumer use of the internet & mobile web; healthcare business; retail business; entertainment, media & advertising; leisure business; and travel & tourism.
SimplyAnalytics (Geographic Research)
SimplyAnalytics "enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data."
NOTE: Limited to 5 simultaneous users
Social Explorer
- Census, 1790-2010+
- Religion, 1980-2010
See Research Guide for tips.
UCF subscription allows 3 simultaneous users.

Consumer Expenditure Survey

Consumer Expenditure Surveys (Bureau of Labor Statistics)
"The Consumer Expenditure Survey (CE) is a nationwide household survey conducted by the U.S. Bureau of Labor Statistics (BLS) to find out how Americans spend their money. It is the only federal government survey that provides information on the complete range of consumers’ expenditures as well as their incomes and demographic characteristics."

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"The CE consists of estimates derived from two separate surveys, the Interview Survey and the Diary Survey. The Quarterly Interview Survey is designed to collect data on large and recurring expenditures that consumers can be expected to recall for a period of 3 months or longer, such as rent and utilities, and the Diary Survey is designed to collect data on small, frequently purchased items, including most food and clothing. Together, the data from the two surveys cover the complete range of consumers’ expenditures."