Under construction - links are being updated to Primo and OpenAthens
You can contact your subject librarian for assistance in fixing links. This "Fixing Links" pdf provides some specific examples for various databases.
- Fixing Links (7/12/21 version)provides examples for fixing links to various library resources
RKMA eBooks
- RKMA eBooks This link opens in a new windowRichard K. Miller & Associates (RKMA) publishes 12 biennial market research handbooks for the following markets: restaurant, food & beverage; sports; consumer; consumer behavior; international consumer; business-to-business; consumer use of the internet & mobile web; healthcare business; retail business; entertainment, media & advertising; leisure business; and travel & tourism.
- Business-to-Business Marketing
- Consumer Behavior
- Consumer Behavior: Pandemic & Post-Pandemic (special edition)
- Consumer Marketing
- Consumer Use of the Internet & Mobile Web
- Entertainment, Media & Advertising Market Research Handbook
- Healthcare Business Market Research Handbook
- International Consumer Markets
- Leisure Business Market Research Handbook
- Restaurant, Food & Beverage Market Research Handbook
- Retail Business Market Research Handbook
- Sports Marketing
- Travel & Tourism Market Research Handbook
The Who's Buying Series
- Who's Buying Executive Summary of Household SpendingCall Number: HC 110.C6.W54 (online only)
- Who's Buying by AgeCall Number: HF 5415.33.U6.W45 (online only)
- Who's Buying by Race & Hispanic OriginCall Number: HF 5415.33.U5.W46 (online only)
- Who's Buying Alcoholic & Non-Alcoholic BeveragesCall Number: HD 9348.U52.W46 (online only)
- Who's Buying ApparelCall Number: HD 9940.U5.W46 (online only)
- Who's Buying at Restaurants & Carry-OutsCall Number: TX 945.W48 (online only)
- Who's Buying EntertainmentCall Number: GV 53.W56 (online only)
- Who's Buying for PetsCall Number: SF 414.7.W4 (online only)
- Who's Buying for TravelCall Number: G 155.W65 (online only)
- Who's Buying GroceriesCall Number: HD 9321.4.W4 (online only)
- Who's Buying Health CareCall Number: RA 410.53.W4 (online only)
- Who's Buying Household Furnishings, Services & SuppliesCall Number: HD 9773.U6.W4 (online only)
- Who's Buying Information & Consumer ElectronicsCall Number: T 58.5.W54 (online only)
- Who's Buying TransportationCall Number: HD 9710.U52.W46 (online only)
The American Generations Series
- The Millennials : Americans born 1977 to 1994Call Number: HQ 796 .M4797 2009 (online only)
The American Generations Series provides information about:
Education -- Health -- Housing -- Income -- Labor force -- Living arrangements -- Population -- Spending -- Wealth
- Generation X : Americans born 1965 to 1976Call Number: HC 110 .C6 G46 2009 (online only)
- The Baby Boom : Americans born 1946 to 1964Call Number: HN 60 .R84 2009 (online only)
- Older Americans : A Changing MarketCall Number: HQ 1064 .U5 O43 2009 (online only)
The American Consumer Series
- American Attitudes: What Americans Think about the Issues That Shape Their LivesCall Number: HN 90.P8M58 2010 (online only)
- American Generations: Who They Are & How They LiveCall Number: HC 110.C6.M545 2010 (online only)
- American Health: Demographics & Spending of Health Care ConsumersCall Number: RA 445.A447 2010 (online only)
- The American Marketplace: Demographics & Spending PatternsCall Number: HA 214.A6 2009 (online only)
- American Men: Who They Are & How They LiveCall Number: HQ 1090.3.A457 (online only)
- American Time Use: Who Spends How Long at WhatCall Number: HD 69.T54.A46 (online only)
- American Women: Who They Are & How They LiveCall Number: HQ 1421.A486 (online only)
The American Money Series
- American Incomes: Demographics of Who Has MoneyCall Number: HC 110.I5.A447 (online only)
- Best Customers: Demographics of Consumer DemandCall Number: HC 79.C6.R87 (online only)
- Household Spending: Who Spends How Much on WhatCall Number: HC 110.C6.A666 (online only)
Other Demographic Books
- American Buyers: Demographics of ShoppingCall Number: HC 110.C6.A669 2010 (online only)
- Racial & Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans & WhitesCall Number: E 184.A1.R78 2009 (online only)