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*Marketing and Consumer Behavior

Under construction - links are being updated to Primo and OpenAthens

You can contact your subject librarian for assistance in fixing links. This "Fixing Links" pdf provides some specific examples for various databases.

RKMA eBooks

  • Business-to-Business Marketing
  • Consumer Behavior
  • Consumer Behavior: Pandemic & Post-Pandemic (special edition)
  • Consumer Marketing
  • Consumer Use of the Internet & Mobile Web
  • Entertainment, Media & Advertising Market Research Handbook
  • Healthcare Business Market Research Handbook
  • International Consumer Markets
  • Leisure Business Market Research Handbook
  • Restaurant, Food & Beverage Market Research Handbook
  • Retail Business Market Research Handbook
  • Sports Marketing
  • Travel & Tourism Market Research Handbook

The Who's Buying Series

The American Generations Series

The American Generations Series provides information about:
Education -- Health -- Housing -- Income -- Labor force -- Living arrangements -- Population -- Spending -- Wealth

The American Consumer Series

The American Money Series

Other Demographic Books