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Information on understanding what a trademark is and what a copyright covers.

Trademark Speaker coming to UCF

Trademark Basics: What every small business should know NOW, not later

Craig Morris, Managing Attorney for Trademark Educational Outreach, will be in Central Florida to present trademark information essential to small business owners, entrepreneurs, and business students at both the undergraduate and graduate levels.

Program Overview: 

  • how trademarks, copyrights, patents, domain names, and business name registrations all differ.
  • why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.
  • the importance of doing a complete search and whether an attorney should be used.
  • what may happen if another trademark owner believes it has stronger rights in a mark and issues a "cease-and-desist" letter.
  • information on what the USPTO does in the federal registration process and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.

Speaking Tuesday, November 7th at two convenient locations!


John C. Hitt Library, Room 223                
University of Central Florida

12701 Pegasus Drive, Building 2
Orlando, FL 32816



National Entrepreneur Center, Strategic Training Room
Orlando Fashion Square

3201 E. Colonial Drive, Suite A-20
Orlando, FL 32803


Watch this space for REGISTRATION INFORMATION, coming soon!

Biographical information:

Craig Morris works within the Office of the Commissioner for Trademarks in the United States Patent and Trademark Office (USPTO), Alexandria, Virginia.  Currently, he is the Managing Attorney for Trademark Educational Outreach, spearheading the effort for increased USPTO educational activities in the area of trademark fundamentals.  For fourteen years prior, he was the Managing Attorney for the Trademark Electronic Application System, focusing on making the Trademark Operation a total e-government environment.  Mr. Morris has been with the USPTO since 1983, previously serving as a Law Office Examining Attorney, Senior Attorney, and Managing Attorney.