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Biennial report on demographic characteristics of audiences of touring Broadway shows, with related data on attendance and ticket purchasing behavior, often with trends from the late 1990s or early 2000s, and selected trends from as early as 1992/93.
"The Broadway League is the clearinghouse for information on the business, demographics, and economic impact of Broadway theatre throughout North America. The League compiles various statistics and publishes extensive reports on a number of topics."
Brief excerpts from recent reports are available online.