COM 7920 - Strategic Communication Doctoral Colloquium

In general, you will use Primo Search, the default search from our library homepage, to locate books, ebooks, book chapters, reference works, government materials, and audiovisual materials. Since Primo only searches some of our library databases, it is generally not recommended to use Primo to search for journal articles. Using our subject-specific databases is the most effective way to identify journal articles on a topic.

Primo Search defaults to searching only materials owned by UCF Libraries. To search for materials outside of our library, change the default setting from "Available Now: Online and On Shelf" to "Everything in Primo (available or not)."

The following subject headings can be used to when searching for materials related to strategic communications:

• Business communication
• Communication in management
• Communication in medicine
• Communication in organizations
• Conflict (Psychology)
• Content analysis (Communication)
• Crisis management
• Emergency management
• Health promotion
• Intercultural communication
• Interpersonal communication
• Social influence.

Reference sources such as encyclopedias, dictionaries, and handbooks, contain established knowledge and can provide a basic understanding on which to build. Use reference sources to:

• Find basic concepts of a topic;
• Get historical context and relationships to other topics;
• Identify and define special terms used to discuss the topic; or
• Find or verify data, facts, formulas, etc.