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Business Research -- Industry Analysis

Getting Started

This guide is designed to help you get started with your industry research. Each tab outlines resources you will need to compile a comprehensive industry analysis report. To begin your research, you will need to identify the related industry codes. North American Industrial Classification System (NAICS) and Standard Industrial Classification (SIC) are the primary industry classification systems. 

North American Industry Classification System (NAICS)

Identifying the NAICS for an Industry -- One of the easiest ways to identify the NAICS or SIC for an industry is to look up a company in that industry using one of the business databases. The descriptive information about the company almost always includes a listing of the industry or industries in which the company is engaged.

NAICS (North American Industry Classification System) -- "developed jointly by the U.S., Canada, and Mexico to provide new comparability in statistics about business activity across North America."​​

Standard Industrial Clasification (SIC)

SIC (Standard Industrial Classification) Manual