SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. A SWOT analysis should not only result in the identification of a corporation’s core competencies, but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources. (Wheelen, Hunger pg 107).
The Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market.
The following area analyses are used to look at all internal factors effecting a company:
The External Analysis examines
opportunities and threats that exist in the environment.
The following area analyses are used to look at all external factors effecting a company:
Consult the following databases for ready-made SWOT Analyses: