Encyclopedia of New Venture ManagementCall Number: UCF ONLINE General Collection -- HD62.5 .E62 2012
"While new ventures offer those who initiate them a high degree of independence, excitement, and potential for great reward, they also bring high risk, stress and greater potential for failure. Thus, it takes a special set of skills, techniques, and temperament to succeed. These skills, along with the potential risks and rewards and environmental settings and characteristics, are explored here."