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Marketing for the Hospitality Industry Research Guide

New Books - Marketing

Print Books

Print books relating to marketing are generally found in the following call number ranges:

General hospitality marketing; hotel and restaurant marketing

TX911.3s, especially TX911.3 M3

Travel & tourism marketing


Marketing events, conventions, festivals, etc.


Branding, name brands


General marketing, internet marketing, etc.


Reference Sources

It is often a good idea to begin your research in the following types of references sources, which are designed to be consulted for topic overview or for authoritative information. In many cases, they contain vital information that cannot be found anywhere else. We have many more books on marketing for specific industries. If you need more assistance in locating or using appropriate reference sources, Ask a Rosen Librarian.

General Marketing / Consumer Spending / Demographics

Call Number

American Generations

Rosen REF HC110.C6 M545

American Marketplace

Rosen REF HA214 .A6 2003

Business Statistics of the United States

Rosen REF HC101 .B875

Commercial Atlas & Marketing Guide

Rosen REF G1200 .R32

Datapedia of the United States

Rosen REF HA202 .K87 2004

Demographics of the U.S.: Trends and Projections

Rosen REF HB849.49 .R875 2003

Encyclopedia of Advertising

Rosen REF HF5803 .A38 2003

Florida Statistical Abstract

Rosen REF HA311 .F55

Florida Visitor Study

Rosen REF G155.U6 F5

Handbook of Marketing Scales

Rosen REF HF5415.3 .B323 1999

Household Spending: Who Spends How Much…

Rosen REF HC110 .C6 A666 2004

Leisure Market Research Handbook

Rosen REF GV174 .M55 2007

Older Americans: A Changing Market

Rosen REF HQ1064.U5 O43 2006

Statistical Abstract of the United States

Rosen REF HA202

Who's Buying by Race and Hispanic Origin

Rosen REF HF5415.33.U5W46 2006