Browsing
Print books relating to marketing are generally found in the following call number ranges:
Subject | Call Number Range |
---|---|
General hospitality marketing; hotel and restaurant marketing | TX911.3s, especially TX911.3 M3 |
Travel & tourism marketing | G155s |
Marketing events, conventions, festivals, etc. | GT3405 |
Branding, name brands | HD69s |
General marketing, internet marketing, etc. | HF5300x-HF6100s |
It is often a good idea to begin your research in the following types of references sources, which are designed to be consulted for topic overview or for authoritative information. In many cases, they contain vital information that cannot be found anywhere else. We have many more books on marketing for specific industries. I
General Marketing/Consumer Spending/Demographics | Call Number |
---|---|
American Generations | Rosen REF HC110.C6 M545 |
American Marketplace |
Rosen REF HA214 .A6 2003 |
Business Statistics of the United States | Rosen REF HC101 .B875 |
Commercial Atlas & Marketing Guide | Rosen REF G1200 .R32 |
Datapedia of the United States | Rosen REF HA202 .K87 2004 |
Demographics of the U.S.: Trends and Projections | Rosen REF HB849.49 .875 2003 |
Encyclopedia of Advertising | Rosen REF HF5803 .A38 2003 |
Florida Statistical Abstract | Rosen REF HA311 .F55 |
Florida Visitor Study | Rosen REF G155 .U6 F5 |
Handbook of Marketing Scales | Rosen REF HF5415.3 .B323 1999 |
Household Spending: Who Spends How Much on What | Rosen REF HC.110 .C6 A666 2004 |
Leisure Market Research Handbook | Rosen REF GV174 .M55 2007 |
Older Americans: A Changing Market | Rosen REF HQ1064.U5 O43 2006 |
Statistical Abstract of the United States | Rosen REF HA202 |