New Books - Marketing
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Marketing the Arts: an introduction by Call Number: NX634 .R49 2020 -
Targeting the Mature Traveler: developing strategies for an emerging market by Call Number: e-bookPublication Date: 2021-01-26 -
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Generation Z Marketing and Management in Tourism and Hospitality by Publication Date: 2021 -
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector by Call Number: e-bookPublication Date: 2020 -
Children in Hospitality and Tourism : marketing and managing experiences by Call Number: eBookPublication Date: 2020 -
Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective by Call Number: e-bookPublication Date: 2020 -
Destination Management and Marketing: breakthroughs in research and practice by Call Number: eBookPublication Date: 2020 -
Billion Dollar Brand Club: how Dollar Shave Club, Warby Park, and other disruptors are remaking what we buy by Call Number: HD62.5.I545 2020Publication Date: 2020
More e-books
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Event Marketing by Publication Date: 2nd edition -
Review of Marketing Research: special issue - marketing legends. by Publication Date: 2011 -
Tourism and Hospitality Marketing: A Global Perspective by Publication Date: 2008 -
Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag by Publication Date: 2020 -
Tourism Hospitality and Digital Transformation: Strategic Management Aspects by Publication Date: 2019 -
The Routledge Handbook of Tourism Experience Management and Marketing by Call Number: e-bookPublication Date: 2020
Print Books
Browsing
Print books relating to marketing are generally found in the following call number ranges:
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General hospitality marketing; hotel and restaurant marketing |
TX911.3s, especially TX911.3 M3 |
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Travel & tourism marketing |
G155s |
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Marketing events, conventions, festivals, etc. |
GT3405 |
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Branding, name brands |
HD69s |
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General marketing, internet marketing, etc. |
HF5300s-HF6100s |
Reference Sources
It is often a good idea to begin your research in the following types of references sources, which are designed to be consulted for topic overview or for authoritative information. In many cases, they contain vital information that cannot be found anywhere else. We have many more books on marketing for specific industries. If you need more assistance in locating or using appropriate reference sources, Ask a Rosen Librarian.
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General Marketing / Consumer Spending / Demographics |
Call Number |
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American Generations |
Rosen REF HC110.C6 M545 |
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American Marketplace |
Rosen REF HA214 .A6 2003 |
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Business Statistics of the United States |
Rosen REF HC101 .B875 |
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Commercial Atlas & Marketing Guide |
Rosen REF G1200 .R32 |
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Datapedia of the United States |
Rosen REF HA202 .K87 2004 |
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Demographics of the U.S.: Trends and Projections |
Rosen REF HB849.49 .R875 2003 |
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Encyclopedia of Advertising |
Rosen REF HF5803 .A38 2003 |
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Florida Statistical Abstract |
Rosen REF HA311 .F55 |
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Florida Visitor Study |
Rosen REF G155.U6 F5 |
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Handbook of Marketing Scales |
Rosen REF HF5415.3 .B323 1999 |
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Household Spending: Who Spends How Much… |
Rosen REF HC110 .C6 A666 2004 |
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Leisure Market Research Handbook |
Rosen REF GV174 .M55 2007 |
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Older Americans: A Changing Market |
Rosen REF HQ1064.U5 O43 2006 |
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Statistical Abstract of the United States |
Rosen REF HA202 |
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Who's Buying by Race and Hispanic Origin |
Rosen REF HF5415.33.U5W46 2006 |