Marketing for the Hospitality Industry Research Guide

Marketing the Arts: an introduction by Anthony Rhine Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches--by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

Targeting the Mature Traveler: developing strategies for an emerging market by Jacqueline Jeynes This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press.

Impact of New Media in Tourism by Maria Gorete Dinis (Editor); Luís Bonixe (Editor); Sónia Lamy (Editor); Zélia Breda (Editor) With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

Generation Z Marketing and Management in Tourism and Hospitality by Nikolaos Stylos (Editor); Roya Rahimi (Editor); Bendegul Okumus (Editor); Sarah Williams (Editor) This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

Marketing Tourist Destinations in Emerging Economies by Ishmael Mensah (Editor); Kandappan Balasubramanian (Editor); Mohd Raziff Jamaluddin (Editor); Gina Alcoriza (Editor); Vanessa Gaffar (Editor); S. Mostafa Rasoolimanesh (Editor) Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.

Plunkett's Airline, Hotel & Travel Industry Almanac 2023 by Jack W. Plunkett; Jack W. Plunkett (Editor) Plunkett's Airline, Hotel & Travel Industry Almanac is your complete guide to this fascinating industry. The exciting new reference book will give you access to the complete scope of the travel industry, including our famous analysis of major trends; market research; statistics and historical tables; airlines; hotel operators; entertainment destinations such as resorts and theme parks; tour operators; the largest travel agencies; e-commerce firms; cruise lines; casino hotels; car rental; train travel; and much, much more. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We cover airline consolidation and discount airlines; travel and tourism trends in emerging markets such as India and China; and China's rapid development of high speed passenger trains. This book also includes statistical tables, a travel industry glossary, industry contacts and thorough indexes. The corporate profile section includes our proprietary, in-depth profiles of over 330 leading companies worldwide in all facets of the travel industry, public and private. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

Event Marketing by C. A. Preston

Tourism and Hospitality Marketing: A Global Perspective by Simon Hudson

Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag by Howard Feiertag

Tourism Hospitality and Digital Transformation: Strategic Management Aspects by Kayhan Tajeddini (Editor); Vanessa Ratten (Editor); Thorsten Merkle (Editor)

Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases by Marianna Sigala (Editor); Ulrike Gretzel (Editor)

The Routledge Handbook of Tourism Experience Management and Marketing by Saurabh Kumar Dixit (Editor)