COM 7920 - Strategic Communication Doctoral Colloquium

A collection of Industry Market Research. Includes Industry Reports (NAICS) and Industry iExpert Summaries for the United States.

Contains full text market research reports covering U.S. and global consumer markets, with an emphasis on European and U.S. markets.

SimplyAnalytics "enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data."
NOTE: Limited to 5 simultaneous users

Richard K. Miller & Associates (RKMA) publishes market research handbooks for the following markets: restaurant, food & beverage; sports; consumer; consumer behavior; international consumer; business-to-business; consumer use of the internet & mobile web; healthcare business; retail business; entertainment, media & advertising; leisure business; and travel & tourism. As of 2025, RKMA also publishes a Technology Business Ebook Series.

Cases designed to suit a range of academic uses: from short vignettes to narrative long form, written using both field research and publicly available sources.
-browse by subject, content partner, or academic level.
-Thousands of authoritative cases (published 2016-2024) from over 100 countries, designed to engage students in applying core concepts to practice through the use of examples from the global business environment.

U.S. content includes:
- Census, 1790-2020+
- Crime, 2010+
- Elections, 1912+
- Environmental Summaries, 2001, 2006, 2011
- Health, 2010+
- Religion, 1980-2020
See Research Guide for tips.
UCF subscription now allows for unlimited simultaneous access!