Books (in paper format and online)
| Before the Brand: Creating the Unique DNA of an Enduring Brand Identity | HD69 .B7 P477 |
| Brand Aid: An Easy Reference Guide to Solve Your Toughest Branding Problems and Strengthening Your Market Position | HD69 .B7 V36 2003 |
| Branding Logos and Marks: Elements of Branding Design | NC1002 .L63 B75 2005 |
| Identity Designs that Work: Secrets for Successful Identity Design | HD59.2 .C84 2003 |
| International Trademark Classification: A Guide to the Nice Agreement | K1565 .A41957 M37 2007 (First Floor, Patents. In Library Use Only) |
| Logo Savvy: Top Brand-Design Firms Share the Naming and Identity Strategies | NC1002 .L63 L657 2007 |
| Before the Brand: Creating the Unique DNA of an Enduring Brand Identity | HD69 .B7 P477 |
| Brand Aid:An Easy Reference Guide to Solve Your Toughest Branding Problems and Strengthening Your Market Position | HD69 .B7 V36 2003 |
| Branding Logos and Marks: Elements of Branding Design | NC1002 .L63 B75 2005 |
| Guide to the International Registration of Marks Under the Madrid Agreement and the Madrid Protocol | K1557.G851 2004 (First Floor, Patents, In Library Use Only) Also Available Online |
| Identity Designs that Work: Secrets for Successful Identity Design | HD59.2 .C84 2003 |
| International Trademark Classification: A Guide to the Nice Agreement | K1565 .A41957 M37 2007 (First Floor, Patents. In Library Use Only) |
| Logo Savvy: Top Brand-Design Firms Share the Naming and Identity Strategies | NC1002 .L63 L657 2007 |
| Logos From North to South America | NC1002 .L63 G85 2005 |
| The Lovemarks effect: winning in the consumer revolution | HF5415.55 .R62 2006 (ARC MAIN) |
| Making a Mark: An Introduction to Trademarks for Small and Medium Sized Enterprises | K1555 .M35 2003 (First Floor, Patents, In Library Use Only) |
| New Logo: A Collection of Corporate Identities | NC1002. L63 N485 2004 |
| Patent, Copyright & Trademark: an intellectual property desk reference | KF2980 .E44 2014 (Also available ONLINE) |
| Psychology Behind Trademark Infringement and Counterfeiting | HF 5415.13 .Z353 2006 (ARC MAIN) |
| Trademark: Legal Care for Your Business & Product Name | KF3180 .Z9 E43 2003 (ARC MAIN and ONLINE ACCESS) |
|
Trademarked: a history of well-known brands, from Aertex to Wright's Coal Tar |
HD69,B7 N49 2008 (ARC MAIN) |
| Trade Mark Law: A Practical Anatomy | K1555 .P48 2003 (ARC MAIN) |
| Trademark Manual of Examining Procedure | KF3181 .T74 (First Floor, Patents, In Library Use Only) |
| Virtual Monopoly: Building an intellectual property strategy for creative advantage: from patents to trademarks, from copyrights to design rights |
HD53 .P55 2001 (ARC MAIN) and ONLINE ACCESS |