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Trademarks

Information on understanding what a trademark is and what a copyright covers.

Legal reference - UCF AND ON-CAMPUS ONLY

Other Resources

Resources at UCF

 Books (in paper format and online)

Also available online

Before the Brand: Creating the Unique DNA of an Enduring Brand Identity HD69 .B7 P477 
Brand Aid: An Easy Reference Guide to Solve Your Toughest Branding Problems and Strengthening Your Market Position HD69 .B7 V36 2003
Branding Logos and Marks: Elements of Branding Design NC1002 .L63 B75 2005
Identity Designs that Work: Secrets for Successful Identity Design HD59.2 .C84 2003
International Trademark Classification: A Guide to the Nice Agreement K1565 .A41957 M37 2007 (First Floor, Patents. In Library Use Only)
Logo Savvy: Top Brand-Design Firms Share the Naming and Identity Strategies NC1002 .L63 L657 2007
Before the Brand: Creating the Unique DNA of an Enduring Brand Identity HD69 .B7 P477
Brand Aid:An Easy Reference Guide to Solve Your Toughest Branding Problems and Strengthening Your Market Position HD69 .B7 V36 2003
Branding Logos and Marks: Elements of Branding Design NC1002 .L63 B75 2005
Guide to the International Registration of Marks Under the Madrid Agreement and the Madrid Protocol K1557.G851 2004 (First Floor, Patents, In Library Use Only) Also Available Online
Identity Designs that Work: Secrets for Successful Identity Design HD59.2 .C84 2003
International Trademark Classification: A Guide to the Nice Agreement K1565 .A41957 M37 2007 (First Floor, Patents. In Library Use Only)
Logo Savvy: Top Brand-Design Firms Share the Naming and Identity Strategies NC1002 .L63 L657 2007
Logos From North to South America NC1002 .L63 G85 2005
The Lovemarks effect: winning in the consumer revolution HF5415.55 .R62 2006 (ARC MAIN)
Making a Mark: An Introduction to Trademarks for Small and Medium Sized Enterprises K1555 .M35 2003 (First Floor, Patents, In Library Use Only)
New Logo: A Collection of Corporate Identities NC1002. L63 N485 2004
Patent, Copyright & Trademark: an intellectual property desk reference KF2980 .E44 2014 (Also available ONLINE)
Psychology Behind Trademark Infringement and Counterfeiting HF 5415.13 .Z353 2006 (ARC MAIN)
Trademark: Legal Care for Your Business & Product Name KF3180 .Z9 E43 2003 (ARC MAIN and ONLINE ACCESS)

Trademarked: a history of well-known brands, from Aertex to Wright's Coal Tar

HD69,B7 N49 2008 (ARC MAIN)

Trade Mark Law: A Practical Anatomy K1555 .P48 2003 (ARC MAIN)
Trademark Manual of Examining Procedure KF3181 .T74 (First Floor, Patents, In Library Use Only)
Virtual Monopoly: Building an intellectual property strategy for creative advantage: from patents to trademarks, from copyrights to design rights

HD53 .P55 2001 (ARC MAIN) and ONLINE ACCESS