For works on the marketing of a particular product see HD9000+
For export & international marketing see HF1416
| Call Number | Subject |
|---|---|
| D 1-24.5 | General |
| Call Number | Subject |
|---|---|
| HF 5410 | Periodicals. Societies. Serials |
| HF 5411 | Congresses |
| HF 5412 | Dictionaries. Encyclopedias |
| HF 5413 | Environmental aspects. Green marketing |
| HF 5414 | Social aspects. Social marketing |
| HF 5415 | General works |
| HF 5415.1-5415.12 | By region or country |
| - HF 5415.1 | - United States |
| - HF 5415.12.A-Z | - Other regions or countries, A-Z |
| - - HF 5415.12.A35 | - - Africa |
| - - HF 5415.12.A65 | - - Arab countries |
| - - HF 5415.12.A78 | - - Asia |
| - - HF 5415.12.C2 | - - Canada |
| - - HF 5415.12.D44 | - - Developing countries |
| - - HF 5415.12.E8 | - - Europe |
| - - HF 5415.12.E815 | - - Eastern Europe. Central Europe |
| - - HF 5415.12.G7 | - - Great Britain |
| - - HF 5415.12.I5 | - - India |
| - - HF 5415.12.I74 | - - Islamic countries |
| - - HF 5415.12.J3 | - - Japan |
| HF 5415.122 | General special |
| HF 5415.123-5415.124 | Communication of information. Communication in marketing |
| - HF 5415.123 | - General works |
| - HF 5415.124 | - Information services |
| - Computer networks see HF5415.1265 | |
| HF 5415.125 | Data processing |
| HF 5415.1255 | Branding Including branding consultants |
| HF 5415.126 | Direct marketing. Multilevel marketing Including database marketing See also HF5465.5+ Mail-order business; HF5861+ Direct-mail advertising |
| HF 5415.12615 | Neuromarketing |
| HF 5415.1263 | Industrial marketing |
| HF 5415.1264 | Interactive marketing |
| HF 5415.1265 | Telemarketing. Internet marketing |
| HF 5415.127 | Market segmentation. Target marketing |
| HF 5415.129 | Marketing channels |
| HF 5415.13-5415.16 | Marketing management |
| - HF 5415.13 | - General works |
| - HF 5415.135 | - Decision making |
| - HF 5415.15-5415.157 | - Product management |
| - - HF 5415.153 | - - New products |
| - - HF 5415.155 | - - Product life cycle |
| - - HF 5415.157 | - - Quality of products |
| - HF 5415.16 | - Marketing audits |
| HF 5415.165-5415.17 | Merchandising See also HF5845+ Display of merchandise; HF6416.A27 Advertising characters |
| HF 5415.2-5415.349 | Marketing research. Marketing research companies |
| - HF 5415.2 | - General works |
| - HF 5415.3 | - Market surveys Including brand choice For maps see G For individual regions or countries see HC94+ |
| - HF 5415.32-5415.332 | - Consumer behavior. Consumers' preferences. Consumer research Including consumer profiling See also HC79.C6 Consumers. Consumption |
| - - HF 5415.32 | - - General works |
| - - HF 5415.33.A-Z | - - By region or country, A-Z |
| - - - HF 5415.33.A78 | - - - Asia |
| - - - HF 5415.33.C6 | - - - China |
| - - - HF 5415.33.E85 | - - - Europe |
| - - - HF 5415.33.U5 | - - - United States |
| - - HF 5415.332.A-Z | - - Particular groups of consumers, A-Z |
| - - - HF 5415.332.C45 | - - - Children |
| - - - HF 5415.332.O43 | - - - Older people |
| - - - HF 5415.332.W66 | - - - Women |
| - - - HF 5415.332.Y66 | - - - Young people Including teenagers |
| - HF 5415.335 | - Consumer satisfaction |
| - HF 5415.34 | - Motivation research (Marketing) |
| HF 5415.35 | Vocational guidance |
| HF 5415.4 | Distributive education See also HF1101+ Commercial education |
| HF 5415.5-5415.55 | Customer services. Customer relations |
| - HF 5415.5 | - General works |
| - HF 5415.52 | - Consumer complaints. Complaint letters |
| - HF 5415.525 | - Customer clubs. Customer loyalty programs |
| - HF 5415.53 | - In-house services. Service-level agreements |
| - HF 5415.55 | - Relationship marketing |
| HF 5415.6-5415.9 | Physical distribution of goods See also HF5484+ Warehousing & storage; HF5761+ Shipment of goods. Delivery of goods; TS160+ Inventory control; TS195+ Packaging |
| - HF 5415.6 | - General works |
| - HF 5415.7 | - Physical distribution management |
| - HF 5415.9 | - Product recall |
| HF 5416 | Product coding. Bar coding |
| HF 5416.5-5417 | Pricing See also HD62.45 Transfer pricing by international business enterprises |
| - HF 5416.5 | - General works |
| - HF 5417 | - Price cutting. Price fixing. Price maintenance |