For individual regions or countries see HF5813.A+
See also HD59.3 Advocacy advertising
| Call Number | Subject |
|---|---|
| D 1-24.5 | General |
| Call Number | Subject |
|---|---|
| HF 5801 | Periodicals. Societies. Serials |
| HF 5803 | Dictionaries. Encyclopedias |
| HF 5804-5808 | Directories of advertisers & advertising agencies |
| - HF 5804 | - General |
| - HF 5805-5807.5 | - United States |
| HF 5810 | Biography |
| HF 5811 | History |
| HF 5813.A-Z | By region or country, A-Z |
| - HF 5813.A74 | - Asia |
| - HF 5813.C2 | - Canada |
| - HF 5813.C5 | - China |
| - HF 5813.G7 | - Great Britain |
| - HF 5813.I8 | - Italy |
| - HF 5813.U6 | - United States |
| HF 5814-5815 | Study & teaching. Research |
| HF 5816 | Awards See also HF6146.P75 Prize contests in advertising |
| HF 5821-5822 | Theory. Relation to other subjects |
| - HF 5821 | - General works |
| - Moral & ethical aspects see HF5831 | |
| - HF 5822 | - Psychology |
| HF 5823 | General works |
| HF 5824 | Finance. Accounting |
| HF 5825 | Advertising copy. Advertising writing Including lay-out & typography |
| HF 5826 | Advertising forms |
| HF 5826.5 | Media planning |
| HF 5827 | General special |
| HF 5827.2 | Comparison advertising. Positioning |
| HF 5827.4 | Cooperative advertising |
| HF 5827.8 | Deceptive advertising |
| HF 5827.85 | Sex role in advertising |
| HF 5827.9 | Subliminal advertising |
| HF 5827.95 | Word-of-mouth advertising |
| HF 5828 | Point of sale advertising |
| HF 5828.4 | Advertising as a profession. Vocational guidance |
| HF 5831 | Moral & ethical aspects |
| HF 5833 | Regulation see class K |
| HF 5834 | Self regulation |
| Call Number | Subject |
|---|---|
| HF 5837 | Advertising campaigns |
| HF 5841 | Signs & signboards See also GT3910+ Manners & customs |
| HF 5843-5843.7 | Outdoor advertising. Billboards. Posters |
| - HF 5843 | - General works |
| - HF 5843.5 | - Aesthetics |
| HF 5844 | Motion pictures in advertising |
| HF 5845-5849 | Display of merchandise. Show windows. Showrooms |
| - HF 5845 | - General works |
| - HF 5847 | - Christmas show windows |
| - HF 5849 | - By product see HF6161.A+ |
| HF 5851 | Advertising cards. Business cards See also NE965+ Printmaking & engraving |
| HF 5861-5863 | Direct-mail advertising Including advertising fliers & commercial catalogs |
| - HF 5861 | - General works |
| - HF 5862 | - Making of catalogs |
| - HF 5863 | - Mailing list services industry |
| HF 5871-6141 | Newspaper advertising. Magazine advertising |
| - HF 5901-6097 | - By region or country see HF6105 |
| - HF 6105.A-Z | - By region or country |
| - HF 6107 | - General works |
| - HF 6121.A-Z | - By class of newspaper or magazine, A-Z |
| - - HF 6121.H6 | - - House organs |
| - HF 6125-6141 | - By form of advertisement |
| - - HF 6127 | - - Coupon ads |
| - - HF 6135 | - - Slogans |
| - - HF 6141 | - - Small-space advertising |
| HF 6146.A-Z | Other methods, A-Z |
| - HF 6146.A27 | - Advertising characters |
| - HF 6146.B74 | - Broadcast advertising |
| - HF 6146.I58 | - Internet advertising |
| - HF 6146.N7 | - Novelties Including advertising specialties |
| - HF 6146.P7 | - Premiums |
| - HF 6146.P75 | - Prize contests. Sweepstakes |
| - HF 6146.P78 | - Product placement in mass media |
| - HF 6146.R3 | - Radio advertising |
| - HF 6146.T4 | - Telephone directories |
| - HF 6146.T42 | - Television advertising Including cable television advertising |
| - HF 6146.V53 | - Video tapes |
| Call Number | Subject |
|---|---|
| HF 6161.A-Z | By product, profession, service or industry, A-Z |
| - HF 6161.A3 | - Accountants |
| - HF 6161.A36 | - Agriculture. Farm produce |
| - HF 6161.A38 | - Airlines |
| - HF 6161.A8-.A9 | - Automobiles |
| - HF 6161.B2 | - Banks & banking |
| - HF 6161.B3 | - Beverages Including carbonated beverages |
| - HF 6161.B37 | - Books |
| - HF 6161.B4 | - Brand name products |
| - HF 6161.B5 | - Brewing industry Including beer |
| - HF 6161.B85 | - Bus lines |
| - HF 6161.C33 | - Children's paraphernalia |
| - HF 6161.C35 | - Cigarettes see HF6161.T6 |
| - HF 6161.C424 | - Circus |
| - HF 6161.C44 | - Clothing & dress. Fashion Including men's clothing & women's clothing |
| - HF 6161.C77 | - Cosmetics |
| - HF 6161.C89 | - Credit cards |
| - HF 6161.D7 | - Drugs |
| - HF 6161.F46 | - Financial services |
| - HF 6161.F616 | - Food. Food service |
| - HF 6161.G8 | - Grocery trade |
| - HF 6161.H7 | - Hospitals |
| - HF 6161.H75 | - Hotels. Hospitality industry |
| - HF 6161.I6 | - Insurance |
| - HF 6161.J6 | - Jewelry |
| - HF 6161.L4 | - Library material preservation supplies |
| - HF 6161.L46 | - Liquor. Alcoholic beverages See also HF6161.B5 Beer |
| - HF 6161.M53 | - Milk |
| - HF 6161.M54 | - Mink fur |
| - HF 6161.M7 | - Motion pictures |
| - HF 6161.N4 | - Newspapers |
| - HF 6161.P36 | - Photographic apparatus |
| - HF 6161.P37 | - Physicians. Medical care. Medicine |
| - HF 6161.P89 | - Professions |
| - HF 6161.R3 | - Real estate business |
| - HF 6161.R4 | - Restaurants |
| - HF 6161.S62 | - Soap |
| - HF 6161.T35 | - Telephone companies. Telephone supplies |
| - Television programs see PN1992.8.A32 | |
| - HF 6161.T55 | - Tires |
| - HF 6161.T6 | - Tobacco. Cigarettes |
| - HF 6161.T63 | - Tourist trade |
| HF 6178-6182 | Advertising agencies |
| - HF 6178 | - General works |
| - HF 6181.A-Z | - Individual, A-Z See also HF5810.A3+ Biography |
| - HF 6182.A-Z | - By region or country, A-Z |
| HF 6201 | Special lines of business See the industry in HD9000+ |