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"The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche."
"The documents published here range from the late nineteenth century up until the late 1990s with the bulk representing the post-1945 world... A huge number of brands, companies, and industries are covered from automobiles to cosmetics and cruises. It includes complete files on some of J. Walter Thompson’s key accounts."
"This resource presents a multi-national journey through well-known, little-known and far-flung destinations unlocked for the average traveller between 1850 and the 1980s. Guidebooks and brochures, periodicals, travel agency correspondence, photographs and personal travel journals provide unique insight into the expansion, accessibility and affordability of tourism for the masses and the evolution of some of the most successful travel agencies in the world."
-The evolution of educational travel, particularly in relation to the Polytechnic Touring Association (later Lunn Poly)
-The popularity of outdoor activities, wilderness travel and the environmental impacts of tourism
-The role of travel agencies, including Thomas Cook, Raymond Whitcomb Travel and the Anspach Travel Bureau
-Portrayals of race, particularly within the American south
-The technological advances which played an integral part in the growth of the tourism industry.
"provides a unique insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter; the era’s foremost consumer analyst and market research pioneer. The collection is a treasure trove of information on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels."
"documents the history of ‘popular’ remedies and treatments in nineteenth century America, through primary source materials drawn from the extensive collections at the Library Company of Philadelphia and the Philadelphia Museum of Art. The material covers popular trends such as phrenology, herbal medicine and hydrotherapy, and documents the rise of widespread advertising by commercial manufacturers of medical aids."
"This resource brings together manuscript, printed and visual primary source materials for the study of global commodities in world history. The commodities featured in this resource have been transported, exchanged and consumed around the world for hundreds of years. They helped transform societies, global trading operations, habits of consumption and social practices."
-Advertising and Consumption
-Cultivation and Production
-Exploration and Discovery
-Ecology and the Environment
-Global Trade and Commerce
-Health and Welfare
-Politics and Empire
-Transportation and Exchange