Notable Books
American Decades 1900-1999Call Number: UCF ONLINE General Collection -- E 169.12.A421Volumes for each decade, 1900-1909 through 1990-1999, with chapters about: - World Events - The Arts - Business & the Economy - Education - Fashion - Government & Politics - Law & Justice - Lifestyles & Social Trends - Media - Medicine & Health - Religion - Science & Technology - Sports
Ads, Fads and Consumer Culture by Call Number: UCF Main Library General Collection -- HF5823 .B438 2000ch4ck availability
This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.
Advertising and Popular CultureCall Number: UCF Main Library General Collection -- HF5805 .F69 1996ch4ck availability
Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising.
Promotional Culture: advertising, ideology, and symbolic expressionCall Number: UCF Main Library General Collection -- HF5821 .W46 1991ch4ck availability
In a detailed analysis of advertisements as promotional texts, the author shows how advertising's impact on cultural formation has become increasingly fundamental with the spread of the market into every facet of social life, resulting in the transformation of all forms of communication.
Primo: The UCF Libraries Catalog
- UCF Library CatalogCatalog of the books, media, journals, and other library materials owned by the UCF Libraries.
Some listed content requires login with your NID.
Primo Search: The default tab on the Librarie' homepage allows researchers to locate books, multimedia (e.g., DVDs, CDs, streaming videos), journal titles, and other materials owned by the UCF Libraries.
Basic Searching: Points to keep in mind:
- To locate UCF materials only, change on the drop-down menu labeled "- Pick search scope -," to "Library Catalog."
- "Everything in Primo" searches the statewide catalog for all Florida publicly-supported university and college libraries (e.g., University of Florida, Florida International University).
- Primo is not recommended as a tool for locating journal articles, as it encompasses roughly only 50% of the UCF Libraries' journal databases; instead, use a subject-specific database to identify journal articles on a topic.
Subject Searching: Requires use of Library of Congress subject headings. Here are some sample subject headings:
- Advertising – History
- Advertising – Psychological aspects
- Advertising – Social aspects
- Advertising – United States
- Advertising in popular culture
- Aesthetics, Modern – 20th century
- Popular culture – Philosophy
- Symbolism in advertising
Keyword Searching: Useful if you are unsure of the correct Library of Congress subject heading. Try using two or three of the most significant words from the topic for which you are searching. A keyword search will find all occurrences of a word in a library catalog or a database. What follows are some examples of keyword searches:
- music and wom#n [finds: woman or women]
- child* [finds: child, child's, children]
- music theory ["and" implied between words]
- city OR cities [finds: either word]
Format Limit Searching: To find multimedia (e.g., CDs, DVDs, streaming videos, etc.), go to the Advanced Search screen. Under "Material Type" is a drop-down menu for format , such as "Scores" or "Video":
ARC: Automated Retrieval Center
Over 80% of the UCF Libraries' materials (e.g., books, DVDs, Blu-rays) have been transferred into the Automatic Retrieval Center, or ARC for short. The ARC is located behind the Hitt Library and it is not accessible to patrons. All materials in this guide that have been designated "Main Library ARC General Collection" are in the ARC. Therefore, materials located in the ARC need to be requested. Here's an overview of how that process works.
Note that every item that says "UCF ARC MAIN" must be requested. To initiate a request, click on the title, then look for the "Sign in to see request options" on the record page. For example:
One can see from this record that the item is in place and available to be requested by clicking the sign in option where you'll enter your NID and your NID password. Once you do that, you'll be directed to a page to complete your request:
The final step is to select a pickup location from the menu:
Then submit your request. Requests placed during hours of operation are generally filled in 15-20 minutes. You'll receive an email notification once your book is ready and it will be held at the location you selected for one week.