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Call Number: UCF ONLINE General Collection -- E 169.12.A421
Volumes for each decade, 1900-1909 through 1990-1999, with chapters about: - World Events - The Arts - Business & the Economy - Education - Fashion - Government & Politics - Law & Justice - Lifestyles & Social Trends - Media - Medicine & Health - Religion - Science & Technology - Sports
Ads, Fads and Consumer Culture by Arthur Asa Berger
Call Number: UCF Main Library General Collection -- HF5823 .B438 2000
This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.