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GEB 4100 - Business Plan Prep

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Research Guides

Research Guides are created by UCF librarians to inform you of the resources we have in your research area and tips on how to use them.

Census - E-Stats: Measuring the Electronic Economy


  • "E-commerce data were collected in four separate Census Bureau surveys. These surveys used different measures of economic activity such as shipments for manufacturing, sales for wholesale and retail trade, and revenues for service industries. Consequently, measures of total economic and e-commerce activity vary by economic sector, are conceptually and definitionally different, and therefore, are not additive.
  • The Census Bureau’s e-commerce measures report the value of goods and services sold online whether over open networks such as the Internet, or over proprietary networks running systems such as Electronic Data Interchange (EDI).
  • This report does not cover agriculture, mining, construction, agents, brokers, and electronic markets in wholesale trade."


Search ABI/INFORM for magazine, journal, and news articles, also company annual reports and reports on industries and markets from the following sources: Business Monitor International (BMI) Industry Reports, First Research (D&B), and Just-Series Market Research Report.

Use DemographicsNow to make maps of consumer expenditures, market segments, forecasts & other demographics. Also create comparison reports for up to 16 geographies. See the Comparison with Other Resources chart to see whether this, American FactFinder, Social Explorer, or SimplyMap is most suitable for your needs.

IBISWorld provides comprehensive reports for 700 U.S. industries. Each report covers Key External Drivers, Barriers to Entry, Key Success Factors, Life Cycle stage, Competitive Landscape, and list of "Major Companies" including each company's market share.

  • Snapshot: Executives, company hierarchy, brands, competitors
  • Financials: M&A, analyst reports, SEC filings, investment research, and corporate affiliations
  • Legal cases, intellectual property such as patents and trademarks

Dossier Compare Companies

  • Enter names/tickers for up to 5 companies to compare

Create a Company List will create a spreadsheet with ALL businesses in an area + contact information.

The industry reports include market value, market volume, and market share.

Also has case studies and country reports; good for SWOT analyses, company view--mission, goals--and history under Company reports. Has clear-cut link to Porter's Five Forces, appears in Industry reports.

Industry Surveys. Each report begins with a survey of the current environment followed by an industry profile, a discussion of industry trends, how the industry operates, key industry ratios and statistics, an invaluable section detailing how to analyze a company in the industry, and concluding with a glossary, industry references, and comparative company financials.

includes reports from the Pew Internet & American Life Project