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Provides a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide.
Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success.
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice.
Ninety percent of businesses close after 10 years of operation. Lack of an organized, measurable, strategic marketing plan often is the underlying cause.
Examples of Marketing Plans
Practical ideas and good models with dozens of examples of successful marketing plans from MPlans.