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ENT 5946 - Small Business Consulting: Demographic and Market Share Data and Other Industry Statistics

Demographic and Market Data Sources

Social Explorer

Social Explorer contains over 18,000 maps, hundreds of profile reports, 40 billion data elements,335,000 variables and 220 years of data. Interactive mapping and reporting tools let you explore a vast array of demographic data quickly and easily. (Three concurrent users only) Step-by-Step Instruction

  • American Community Surveys 5-Year Estimates (available down to the Census Block Group geography) data plus Social Explorer tables which include easy reports with age, sex, race, Hispanic origin, household relationship, place of birth, education, employment status, income, tenure, cost and value of housing, year structure built and other data.

  • Census 2010 (PL94 Data) data files contain summary data down to the census block.

  • Explore religion in every county, state and the United States

SimplyAnalytics (Geographic Research)

SimplyAnalytics Mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables.  Create a SimplyMap account if you wish to save your work access other user account features. 5 Concurrent users. (Use your UCF Knights Email Account) SimplyAnalytics Help Files

  • Demographic Variables - Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.

  • Historical Census Data - Historical census data: including 1980, 1990 & 2000, plus current year census estimates and 5 year projections

  • Business and Marketing Variables Detailed Consumer Expenditure, Consumer Price Index, Quality of Life & Consumer Profiles, Business & Employee Counts by industry, and EASI© Market Segments & Life Stages.

  • Mediamark Research’s (MRI©) Survey of the American Consumer™: EASI, using MRI survey; data, produces local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services.

  • PRIZM™ from Nielson Claritas: defines every U.S. Household in terms of 66 demographic and behavior types or segments to help marketers discern those customers' likes, dislikes, lifestyles, and purchasing behaviors.

  • Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.


MarketLine Advantage An international market research database that offers both company reports with market share data and other statistics. The industry reports include market value, market volume, and market share.

Demographics Now

DemographicsNow Library Edition. Offers up-to-date resources on demographics and extensive market-level information, including Simmons. Research Guide

Consumer Lifestyle

Other Demographic and Market Data Sources

Business Insights: Essentials Provides access to several publications that rank companies including Market Share Reporter (Print copy located in the Main Library Reference - 2nd Floor - HF5410 .M35), and Business Rankings Annual (Library Reference - 2nd Floor - HG4061 .B892)

NetAdvantage (Standard & Poor's) Provides comprehensive reports on individual companies and more than 50 industries. Search Stock Reports on a specific company to find information on market profile, and competitive landscape. Search Company Profile to find list of all competitors or list of competitors covered in S&P.

IbisWorld Industry Market Research Provides comprehensive reports 700 US industries. Each report covers Competitive Landscape and list of Major Companies including the individual company's percentage of Market Share.