Data Analysis Books
An SPSS Guide for Tourism, Hospitality and Events Researchers by Call Number: G 4553A1 S635 2021Publication Date: 2021This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry.
Sport Industry Research and Analysis by Publication Date: 2020Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations.
Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism and Travel Industry by Publication Date: 2017The Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry features innovative technologies being utilized in the management of hotels and tourist attractions.
Quantitative Tourism Research in Asia by Publication Date: 2019The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods.
Big Data and Innovation in Tourism, Travel, and Hospitality by Publication Date: 2019This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.
The SAGE Handbook of Qualitative Research by Call Number: REF H62.H2455 2018The substantially updated and revised Fifth Edition of this landmark handbook presents the state-of-the-art theory and practice of qualitative inquiry.
The Analytic Hospitality Executive: implementing data analytics in hotels and casinos by Call Number: TX911.3.M27 M36 2017Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry.
SPSS Videos
Do you need to learn how to use SPSS, a refresher, or have specific questions? Take a look at Linked in Learning for video instruction on many helpful SPSS topics.
Log into LinkedIn Learning with your UCF NID and password to access the many SPSS resources. Here is a list of course titles:
SPSS Statistics Essential Training
SPSS for Academic Research
Machine Learning & AI Foundations
Included in these courses are videos on specific topics. Here is just a small sample:
Data analysis in SPSS
Navigating SPSS
Academic Research Foundations: Quantitative
Data Analysis in SPSS
Visualizing data with Chart Builder