There are many ways researchers and authors can promote discovery of their papers and datasets. Authors can increase the impact of their articles by:
In addition to the methods mentioned above, publishing your work in open access journals makes it easier for those without database or journal subscriptions to access your work (i.e., the public, libraries, and schools with limited budgets).
Promote your articles on social media and professional networks. To see how well your sharing strategy is working across different networks, Kudos can be used.
Not all links work equally well for promoting an article. The best links for promotion allow anyone who has the link access the final, published version of your paper and continue working for the foreseeable future. Open Access journals provide the most reliable option for having links that work for everyone.
Getting sharable links to subscription papers is more complicated.
Tips for sharable links to subscription articles
Publishers are happy to help you promote your article in their journal, and many provide helpful advice and resources.