UCF Research Guides: Health Care Marketing: Databases

Demographics & Census Data

DemographicsNow (Gale Business)
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"A comprehensive web-based solution offering up-to-date resources on demographics and extensive market level information."
See Research Guide for tips.
Explore Census Data (U.S. Census)
provides current & historical Census data
Social Explorer
- Census, 1790-2010+
- Religion, 1980-2010
See Research Guide for tips.
UCF subscription now allows for unlimited simultaneous access!
Mergent Intellect by FTSE Russell
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Demographics: "Includes the latest census data by zip code, MSA or Industry. Content includes income per household, average house value, population breakdown."
Consumer Data: "Data on individual's lifestyles, hobbies, purchasing habits, etc"
"Coupling Mergent's expertise in developing products for the reference marketplace with D&B®'s private company database, Mergent Intellect offers new and existing clients a unique opportunity to access private and public U.S and international business data, industry news, facts and figures, executive contact information, the ability to access industry profiles and much more.
Additionally, through Mergent’s partnership with Whitepages Pro, clients now have immediate access to contact information for over 250 million U.S. consumers. This enhanced search tool features specific information - name, address, previous address, age, number of household members and reverse phone number lookup capabilities - another valuable source of business insight."
SimplyAnalytics (Geographic Research)
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SimplyAnalytics "enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data."
NOTE: Limited to 5 simultaneous users
Census Business Builder (CBB)
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"The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format."
- Small Business Edition is built primarily for small business owners who need key data for their business plan or to better understand their potential market. It presents data for a single type of business and geography at a time.
- Regional Analyst Edition is built primarily for chambers of commerce and regional planning staff who need a broad portrait of the people and businesses in their service area. It presents data for all sectors of the economy and for a user-defined region made up of one or more areas.
Longitudinal Employer-Household Dynamics (LEHD)
- Quarterly Workforce Indicators (QWI) are a set of economic indicators including employment, job creation, earnings, and other measures of employment flows
- LEHD Origin-Destination Employment Statistics (LODES)
- Job-to-Job Flows (J2J) is a set of statistics on worker reallocation in the United States constructed from the LEHD data.
- Post-Secondary Employment Outcomes (PSEO) is a set of statistics on the earnings and employment outcomes of graduates of post-secondary institutions in the United States

SAGE Business Cases

Sage Business Cases
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Cases designed to suit a range of academic uses: from short vignettes to narrative long form, written using both field research and publicly available sources.
-browse by subject, content partner, or academic level.
-Thousands of authoritative cases (published 2016-2022) from over 100 countries, designed to engage students in applying core concepts to practice through the use of examples from the global business environment.
Includes curated SAGE Originals case series such as Social Impact, Sustainability, Music Marketing, Ancient Leadership and additional cases on public policy, tech, accounting, health management and more.

Example cases include:

Achoo! : the Acclarent, Inc. revolution
Baheya Hospital's next step : surviving the NGOs' battle for donations
Castlight Health: Disrupting the health care industry
The dilemma of generating a market for contraceptives among groups at high risk for contracting and spreading HIV
Dr. Lal PathLabs
Key State Blue Cross & Blue Shield Plan: A strategy for winning in the market through customer-focused service
Mango Medical: Growing a fresh healthcare model
Mowana Spa: A top-to-toe experience
Thira: a global entrepreneur entering the healthcare industry in Ghana
Tupelo Medical: Managing price erosion
Vitalena Health Promotion Centre
Yorkshire General Hospital