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MAN 4720 - Industry Analysis Assignment: Getting Started


Welcome, MAN 4720 class!

This course specific guide is designed to help you with your research needs for MAN 4720 Assignment - Industry Analysis Report taught in Summer 2024. Please use the top tabs to navigate through the guide. Don't forget that you can always get in touch with me via email, phone or zoom meeting whenever you have a library research question. Looking forward to your questions!

Please be advised that the suggested databases for each section/tab are by no means exhaustive. It is always a good strategy to search multiple databases for content that you can incorporate into the specific section that you are working on. Also, do not forget that you can search for journal articles, trade articles and news articles on your topic in the databases such as ABI/Inform and Business Source Premier.


To research for your Strategic Analysis Report assignment, please refer to the "Company Research" guide at

Business Librarian

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Min Tong