Industry's Dominant Features
Content Requirements (from the course syllabus)
- Market size
- Scope of rivalry
- Growth rate, state of the life cycle is the industry in
- Number of rivals and their relative size
- Prevalence of forward/backwards integration
- Channels of distribution
- Pace of process and product technology change
- Are products highly differentiated or very similar?
- Product differentiation
- Economies of scale in purchasing, distribution, advertising, manufacturing, etc.
- Are high rates of capacity utilization important for profitability?
- Historical levels of profitability
- Segments within the industry and their effect on competition and profitability
Suggested Databases
Use these sources to find information about a particular industry. Someone contemplating purchase of a fast-food franchise, for example, would need not only information about the financial well-being of the franchisor, but also information about the fast-food and restaurant industry generally. Depth of coverage for the sources below varies, but usually includes a review of the industry's past performance, a description of the current situation, and future projections.
- Business Insights (Gale) (1980+)For industry analysis reports, select "Plunkett Reports" from the dropdown menu of the tab "Industries" and search your industry name from there.
- Business Market Research Collection. Conduct industry, economic and geopolitical market research with information from US Industry & Market Research Reports, Oct. 2014 - present and, Worldwide Industry & Market Reports, 2014 - 2015 published by Barnes Reports.
- IBISWorld - Industry Market Researchhttps://go.openathens.net/redirector/ucf.edu?url=https%3A%2F%2Fmy.ibisworld.com%2F
- GlobalData ExplorerInternational industry and company information, including SWOT profiles.
Additionally, some MarketLine reports are available via Business Source Premier. - Mergent Intellect by FTSE Russell
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- Mintel AcademicContains full text market research reports covering U.S. and global consumer markets, with an emphasis on European and U.S. markets.
- NetAdvantage (S&P)S&P NetAdvantage places each publicly traded company in one of the predetermined industries.
The industry surveys are updated each six months. The content of the industry surveys all follow the same format as to the information provided but specific information and suggestions on how to analyze a company in the industry are provided.
