Skip to Main Content
UCF Libraries Home

MAN 4720 - Industry Analysis Assignment: Industry’s Dominant Economic Features

Industry's Dominant Features

Content Requirements (from the course syllabus)

  • Market size
  • Scope of rivalry
  • Growth rate, state of the life cycle is the industry in
  • Number of rivals and their relative size
  • Prevalence of forward/backwards integration
  • Channels of distribution
  • Pace of process and product technology change
  • Are products highly differentiated or very similar?
  • Product differentiation
  • Economies of scale in purchasing, distribution, advertising, manufacturing, etc.
  • Are high rates of capacity utilization important for profitability?
  • Historical levels of profitability
  • Segments within the industry and their effect on competition and profitability

Suggested Databases

Use these sources to find information about a particular industry. Someone contemplating purchase of a fast-food franchise, for example, would need not only information about the financial well-being of the franchisor, but also information about the fast-food and restaurant industry generally. Depth of coverage for the sources below varies, but usually includes a review of the industry's past performance, a description of the current situation, and future projections.

If you are asked to log in again after you have already logged in with your NID and password, try to access after clearing your browser cookies or switch to another internet browser.