Assignment Details
- Identify the major players in the industry and research the strategically-relevant characteristics that distinguish these companies. For instance,
- Quality/price
- Distribution or service
- Product line breadth
- Vertical integration
- Geographic coverage
Finding the Key Competitors for a Specific Company
- Business Insights (Gale) (1980+) This link opens in a new windowA collection of company & industry information, including articles, financials, brand information, rankings, investment reports, company histories, and chronologies
(formerly Business & Company Resource Center) - Mergent Intellect by FTSE Russell This link opens in a new window
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"Mergent Intellect is a highly flexible web-based application that features a deep collection of worldwide business information that enables companies to generate insightful business intelligence."
See video tutorials - Nexis Uni - Company Dossier This link opens in a new window
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Links to Nexis Business pages. Scroll down for Company Dossier options.
Search for information about specific companies, executives, or industries. Create a company list based on criteria such as NAICS industry classification or geographic location.
Identify Major Players in an Industry
Use these sources to find who the industry leaders are. These databases will provide a list of leading companies and their competitors, worldwide company report, company ranking and market share.
- Business Insights: Essentials (formerly Business & Company Resource Center). Includes industry overview with segments like "Industry Snapshot", "Current Industry Conditions", and "Industry Leaders", etc.
- Mergent Intellect. Provides information on leading companies and their competitors.
- IBISWorld Industry Market Research. Provides comprehensive reports 700 US industries. Each report covers "Competitive Landscape" and list of "Major Companies" including the individual company's percentage of Market Share.