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MAN 4720 - Industry Analysis Assignment: Strategic Group Map Analysis

Assignment Details

  •  Identify the major players in the industry and research the strategically-relevant characteristics that distinguish these companies. For instance,
  • Quality/price
  • Distribution or service
  • Product line breadth
  • Vertical integration
  • Geographic coverage


Finding the Key Competitors for a Specific Company

Identify Major Players in an Industry

Use these sources to find who the industry leaders are.  These databases will provide a list of leading companies and their competitors, worldwide company report, company ranking and market share.