Demographics & Census Data
- DemographicsNow (Gale Business)
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"A comprehensive web-based solution offering up-to-date resources on demographics and extensive market level information."
See Research Guide for tips.
- DemographicsNow video tutorials
- Analyzing Market Size & Demographics
- Assessing Market Risk
- Choosing a Business Location
- Finding Your Competition
- Mapping
- SimplyAnalytics (Geographic Research)
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SimplyAnalytics "enables non-technical users to quickly create professional quality thematic maps and reports using extensive demographic, business and marketing data."
NOTE: Limited to 5 simultaneous users
Mr. Chad Boeninger, the Business Librarian at the Ohio University has created some helpful videos teaching how to use SimplyAnalytics to analyze local market potential and demand. You can find the videos on his "SimplyAnalytics Tips & Tricks" page.