Startup Library Research Guide: Consumer Behavior & Life Style

Richard K. Miller & Associates (RKMA) publishes 12 biennial market research handbooks for the following markets: restaurant, food & beverage; sports; consumer; consumer behavior; international consumer; business-to-business; consumer use of the internet & mobile web; healthcare business; retail business; entertainment, media & advertising; leisure business; and travel & tourism.

Contains full text market research reports covering U.S. and global consumer markets, with an emphasis on European and U.S. markets.