Startup Library Research Guide: Buying Power & Spending Habits

The weekly and quarterly data in American Buyers lets researchers understand how many households buy certain products and services and how much buyers pay for them, all broken down by age, household income and type, race and Hispanic origin, region of residence, and education.

The annual spending data in Household Spending allow researchers to compare and contrast spending by a host of demographic characteristics to determine market potential and the dollar size of each market, identify best customers, and understand which segments account for the largest share of spending.

Shows who spends the most and who controls the largest market share on over 300 products and services that are organized into 21 chapters that focus on entertainment, groceries, transportation, etc--everything a consumer might buy.

If you have ever wondered while watching TV why advertisers are so intent on selling snacks or sleep aids or cleaning products--or even why they spend so much money on television advertising itself--American Time Use: Who Spends How Long at What has the answer. The second edition of American Time Use presents detailed time use data for the two most important demographic characteristics for determining how people spend their time--their age and sex.American Time Use puts you in the know, showing you what others are doing--from teens (15-to-19-year-olds) to young adults (20-to-24-year-olds), from parents (25-to-34- and 35-to-44-year-olds) to empty-nesters (45-to-54- and 55-to-64-year-olds) and from the go-go elderly to the slow-go elderly (65-to-74-year-olds and those aged 75 or older). The time use of men and women in each age group are compared and contrasted as well.The detailed time use data presented in American Time Use are not available on any government web site. They were obtained by special request from the Bureau of Labor Statistics then analyzed by New Strategist's statisticians, who produced the valuable comparisons of time use by lifecycle stage.